Episode 517 - 2 Iyar (Regular Year) - Why Do Women Like Lipstick?

It Is Taught Tanya Podcast17mApril 19, 2026

Get the full intelligence

Search transcripts, export clips, track mentions, and explore all topics from “Episode 517 - 2 Iyar (Regular Year) - Why Do Women Like Lipstick?” inside PodZeus.

AI-Generated Summary

In this episode of the It Is Taught Tanya Podcast, host Sarit Switzer explores the profound connection between the human desire to be alive and the ultimate spiritual yearning for God. Drawing from Chapter 44 of The Tanya, she explains that the deepest form of human pleasure is not derived from external things like beauty or material success, but from the intrinsic desire to live. This fundamental craving for life, she argues, is ultimately a yearning for God, who is the source of all life. Using the metaphor of a woman buying lipstick, Switzer illustrates how surface-level desires (like beauty) mask deeper psychological needs (like self-worth, love, and admiration), which in turn point back to the primal desire to be alive. The Tanya teaches that this innate love for life is not something to be earned through intense meditation or divine gift, but an inherited, universal love for God that already exists within every person. The episode concludes with a call to awaken this awareness daily, recognizing that loving life is synonymous with loving God, and that this realization should inspire a deeper, more intentional relationship with the Divine. Key takeaways include: 1) The deepest human pleasure is the desire to be alive, which points to God as the source of life; 2) Surface-level desires (like wearing lipstick) are expressions of deeper, hidden psychological needs that ultimately stem from the need for self-worth and connection; 3) The love of God is not something we must earn through effort or meditation—it’s an inherent, shared inheritance; 4) True spiritual growth begins not with striving, but with awareness of what we already possess; 5) The Torah and mitzvot are universally revealed, but love and fear of God are deeply personal and internal, shaped by one’s inner capacity; 6) The Zohar’s interpretation of 'my soul desires You at night' reveals that even in weakness, we instinctively crave life and soul, which should inspire us to seek God constantly; 7) We should strive to internalize the awareness that our life is God, and thus loving life is loving God; 8) This awareness can transform our daily actions, even inspiring us to serve God in the middle of the night, as a metaphor for constant spiritual vigilance.

Key Takeaways
1

The deepest human pleasure is the desire to be alive, which is ultimately a yearning for God as the source of all life.

2

Surface-level desires (like wearing lipstick) are expressions of deeper psychological needs that trace back to the fundamental craving for self-worth and connection.

3

Love of God is not something to be earned—it is an inherited, universal love already present in every person.

4

The Zohar teaches that the soul’s longing for life at night reflects a deeper spiritual yearning for God.

5

True spiritual growth begins with awareness, not effort—recognizing that loving life is loving God.

…and 3 more takeaways available in PodZeus

Chapters
0:00
2 min

Introduction to the Tanya and the Theme of Human Pleasure

Sarit Switzer introduces the podcast, explaining its mission to make Rabbi Schneur Zalman of Liadi's teachings in The Tanya accessible and practical for everyday life. She sets the stage for today’s episode by framing the discussion around the fundamental human desire to be alive and how this connects to spiritual longing.

2:00
3 min

The Root of All Pleasure: The Desire to Be Alive

Even in the cases of people who commit suicide, often at that very last second, there's a moment of regret. This is something that actually is also discussed about in Torah, about how nobody willingly would ever take their own life and how life and the desire for life is such a fundamental aspect of what it means to be human.

Highlight
5:00
5 min

From Lipstick to the Soul: The Psychology of Desire

Why does she want to feel admired? Why does she want to feel loved? There's deeper levels. She wants to feel a sense of self-worth. So we can keep asking the question, why, why, why, why, why?

Highlight
10:00
5 min

The Tanya’s Teaching: Love of God as Inherited and Universal

This love that we're discussing actually encompasses within it these two other types of love... and it's equal amongst all Jews. And it's actually something that we don't have to work for it. It's something that was given to us as an inheritance from our forefathers.

Highlight
15:00
2 min

Bringing It All Together: Living with Awareness of God as Life

Switzer ties the discussion together by emphasizing that loving life is synonymous with loving God, since God is the source of all life. She calls on listeners to awaken this awareness daily, recognizing that the proof of our love for God is our love for life itself. She ends with a hopeful vision of spiritual awakening and connection.

High-Impact Quotes
The proof that we love God is the fact that we love being alive because being alive means God because God is life.
Sarit Switzer15:39
Viral: 90.0
Even in the cases of people who commit suicide, often at that very last second, there's a moment of regret. This is something that actually is also discussed about in Torah, about how nobody willingly would ever take their own life and how life and the desire for life is such a fundamental aspect of what it means to be human.
Sarit Switzer1:49
Viral: 85.0
This love that we're discussing actually encompasses within it these two other types of love... and it's equal amongst all Jews. And it's actually something that we don't have to work for it. It's something that was given to us as an inheritance from our forefathers.
Sarit Switzer10:43
Viral: 80.0
Speakers

Host

Sarit Switzer
Topics Discussed
Love of God95%The Soul and Life90%Human Desire and Pleasure90%Zohar and Kabbalistic Interpretation85%Self-Worth and Identity80%Inherited Spiritual Traits80%Psychology of Consumer Behavior75%Torah and Mitzvot70%
People & Brands

Sarit Switzer

person

12xPositive

The Tanya

book

10xPositive

Zohar

book

6xPositive

Rabbi Schneur Zalman of Liadi

person

5xPositive

It Is Taught

media

4xPositive

Devarim Chapter 29 Verse 28

other

2xNeutral

Yishayahu Chapter 26 Verse 9

other

2xPositive

Don Draper

person

2xNeutral

Mishle Chapter 31 Verse 23

other

2xNeutral

Twitter

product

1xNeutral

Get the full intelligence

Search transcripts, export clips, track mentions, and explore all topics from “Episode 517 - 2 Iyar (Regular Year) - Why Do Women Like Lipstick?” inside PodZeus.

Start discovering podcast insights today

Start with a 7-day trial and explore a growing catalog of popular podcasts. No credit card required.

No credit card required • 7-day trial • Cancel anytime