Take-Two CEO Talks About GTA 6 Price - Inside Games Daily

In this episode of Inside Games Daily, hosts Bruce and Lawrence dive into the growing speculation around the price of Grand Theft Auto 6, following comments from Take-Two CEO Strauss Zelnick at the gaming executive conference. Zelnick emphasized that Take-Two aims to charge customers 'way, way, way less than the value' of the game, reinforcing the idea that consumer perception of fairness is key. While he noted that games have remained relatively stable in price despite inflation, the hosts express skepticism, predicting GTA 6 will likely launch at $80—matching Nintendo’s Mario Kart World—potentially setting a new industry standard. They warn this could trigger a wave of price hikes across AAA titles, including Call of Duty and Wolverine, and raise concerns about accessibility for younger players and those on tighter budgets. The discussion also touches on early access models, with fears that $100+ pre-launch bundles with digital goodies could become common, and the possibility of future price increases or re-releases to extract more revenue over time. Despite the cynicism, the hosts acknowledge GTA 6’s cultural significance and its potential to serve as a gateway into console gaming for a new generation.