Confidence is the Real Strategy w/ Maxie J
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In this powerful episode of *Woman Evolve*, host Sarah Jakes Roberts welcomes Maxie J, founder of the multi-million dollar fashion brand LA Liske, for a candid conversation about faith, entrepreneurship, and the quiet power of 'baby faith.' Maxie shares her journey from a nine-to-five job in billing to building a self-made empire, emphasizing that her success wasn't just about creativity but about mastering business, marketing, and leadership. She reveals how she faced devastating setbacks—closing her retail stores, losing everything, and even giving her last $300 to church—only to experience a miraculous turnaround that reignited her faith and momentum. The episode underscores that confidence isn't innate but cultivated through intentional action, small steps, and trusting God through failure. Maxie’s story becomes a blueprint for women who feel stuck, showing that sustainable success comes not from grand leaps but from consistent, faithful effort, resilience, and the courage to keep going even when the path isn't clear. Sarah closes with a prayer affirming that small acts of faith are just as powerful as big ones, and that every woman’s journey is divinely significant.
Confidence is not the absence of fear but the decision to act anyway.
Your 'baby faith'—small, consistent steps—can grow into a mountain-moving faith.
Success is not just about passion or talent; it’s about mastering the business behind your gift.
Failure is not the end—it’s data. Use it to grow, not to quit.
Leadership is not about perfection; it’s about accountability, humility, and showing up even when you’re discouraged.
…and 3 more takeaways available in PodZeus
The Myth of the Creative Genius
“A lot of people who are creative in a space, they think their creativity is what's going to make way. It's really a business behind all that.”
Baby Faith: The Power of Small Steps
“Our faith grows in the same way. So if you're in a season like I'm in, where you are evolving, you're trying to find your voice... I wanna invite you to take a small step, a baby step.”
Maxie J’s Journey: From Doubt to Design
“The thing that you're gifted at is the thing that you do with the least amount of effort to your best ability and you're actually exceptional at that thing.”
The Cost of Building a Business
“I took my whole $300 that I made that day and I gave it to church. The very next day I go to work. I've been there all day. I made no money all day... She literally like shopped. So she dropped. That was the first day that I made 10,000 in a day.”
Sustaining Success: The Real Work After the Win
Maxie discusses the shift from startup energy to the responsibility of sustaining a business. She shares how leadership, team accountability, and emotional intelligence became her new challenges—far more complex than the early days.
“I took my whole $300 that I made that day and I gave it to church. The very next day I go to work. I've been there all day. I made no money all day... She literally like shopped. So she dropped. That was the first day that I made 10,000 in a day.”
“I'm 10 years later. I still haven't had one investment yet. My investor is Jesus Christ.”
“Our faith grows in the same way. So if you're in a season like I'm in, where you are evolving, you're trying to find your voice... I wanna invite you to take a small step, a baby step.”
Host
Guest
God
other
Maxie J
person
Sarah Jakes Roberts
person
LA Liske
brand
Moses
person
Alloy Health
brand
Jesus Christ
person
Abraham
person
Steve Harvey
person
Debbie Allen
person
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