Using SEO principles to optimize product feed visibility

The future of e-commerce discovery is being reshaped by AI agents that don’t just respond to queries—they anticipate needs, influence decisions, and operate at the household level. In this episode of *Voices of Search*, Katie Morrow, Director of Managed Services at ProductsUp, reveals that the era of 'send everything' is over. With 2.2 trillion product interactions monthly, she warns that flooding AI agents with every SKU—like fuzzy socks or toothpicks—drowns out what truly matters: high-revenue, high-margin, and contextually relevant products. The real shift isn’t just in technology, but in mindset: marketers must now think in terms of personas, not just audiences, and prioritize product data with surgical precision. Morrow emphasizes that AI discovery demands structured, dynamic, and hyper-relevant data—especially at the SKU level—where availability, price, delivery speed, and even brand perception become critical signals. She cautions against premature scale, advocating for small, testable experiments with top-performing or net-new products to measure real impact. The most powerful insight? AI agents aren’t just tools—they’re becoming decision-makers, and brands that fail to optimize their data for them risk being invisible in a world where consumers no longer search—they’re guided.