From Uruguay to Moldova: why emerging wine regions are on the rise

This episode of The Entrepreneurs explores the rise of emerging wine regions through the story of Jack Blumson and Gleb Petrenko, co-founders of Other Wine, a brand championing wines from underrepresented areas like Moldova, Uruguay, Georgia, and Slovenia. Their journey began with a shared passion for wine and a transformative trip to Georgia, where they discovered ancient winemaking traditions and a deeply social, inclusive culture around wine. This experience sparked a vision to build a brand that combines storytelling, design, and authenticity—challenging the traditional, confusing wine market dominated by French and Italian labels. They emphasize provenance, craftsmanship, and community, offering limited-edition drops and hosting events like winemaker meetups and a book club to deepen customer connection. The episode also features Sylvia Mellor, founder of Sorate, a New York-based tea company blending Italian and Japanese traditions. Inspired by a solo trip to Japan, she created a calming, mindful tea experience rooted in the Japanese tea ceremony, now expanding through physical tea houses and retail partnerships. Both ventures reflect a growing consumer desire for meaningful, story-driven products and experiences in a fast-paced world.