What To Post When You Want Results NOW

In this episode of 'Take It Personally,' host Maddie Pashang addresses the emotional toll of content creation, especially when posts fail to generate engagement despite effort. She emphasizes that real business results take about 90 days of consistent messaging to compound, as trust builds slowly through repeated interactions—not through a linear funnel but a winding, cyclical journey. To combat burnout and maintain momentum during this period, Maddie introduces 'reach content'—a strategic type of post designed to deliver quick dopamine hits through likes, shares, comments, and follows. These posts aren’t sales content but are crafted to resonate emotionally, spark conversation, and boost visibility. She shares actionable formats like relatable opinion posts, simple series (e.g., 'How I Built My Brand This Month'), pop culture crossovers, and re-framed educational content that feels personal and shareable. The episode concludes with a strong reminder: while reach content fuels motivation, it must be balanced with deeper rapport and revenue-driving content to build a sustainable brand. The key takeaway? Stay consistent, stay human, and use the right content at the right time.