The Type of Content You Need to Try This Week
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In this episode of 'Take It Personally,' host Maddie Pashang introduces the concept of 'lazy girl content'—simple, effective, and low-effort content that delivers high engagement. She breaks down two key formats: 5-10 second B-roll reels with a compelling on-screen hook and casual carousels featuring authentic, unpolished photos paired with relatable copy. Maddie emphasizes that the real power lies not in production quality but in messaging that speaks directly to clients' unspoken thoughts and struggles. She stresses the importance of understanding your ideal client through discovery calls and post-session follow-ups, and encourages photographers to leverage their unique voice and personality rather than chasing perfection. The episode is a call to action to stop overcomplicating content creation and instead focus on authenticity and connection. Maddie also promotes her Rebrand program as the solution for those needing help with messaging and content strategy. She urges listeners to experiment with these formats, track performance, and share results. The episode closes with a reminder that branding is personal—your business should reflect who you truly are, not a curated illusion. The tone is encouraging, practical, and empowering, with a strong emphasis on simplicity and human connection over aesthetic perfection.
Focus on 5-10 second B-roll reels with a relatable on-screen hook to boost engagement.
Create casual carousels using authentic, phone-shot photos and simple copy to build connection.
Your messaging is more important than production quality—know your client’s inner thoughts.
Use discovery calls and client conversations to gather content ideas and hooks.
Don’t overthink aesthetics—authenticity beats perfection in content that performs.
…and 3 more takeaways available in PodZeus
Welcome to Take It Personally: The Personal Side of Photography Business
Maddie Pashang introduces the podcast, emphasizing personal branding, authenticity, and standing out in photography. She shares her background as a South Dakota brand photographer and educator, setting the tone for a no-BS, relatable approach to business and creativity.
The Burnout of Constant Content Creation
Maddie identifies the exhaustion many photographers feel from creating content on autopilot—scrolling, editing in Canva, chasing reels. She validates the struggle and sets up the solution: lazy girl content as a smarter, simpler alternative.
Introducing Lazy Girl Content: Reels That Work
“This is why your marketing feels boring.”
The Power of Messaging and Client Insight
“You need to understand what are they struggling with? What's holding them back?”
Casual Carousels: Authentic Over Aesthetic
“Don’t let that hold you back from posting. Don’t go down the road of perfectionism because literally no one cares that much.”
“Don’t let that hold you back from posting. Don’t go down the road of perfectionism because literally no one cares that much.”
“The most important part of any brand is the people behind it.”
“This is why your marketing feels boring.”
Host
Maddie Pashang
person
other
Take It Personally
media
Rebrand
other
brand photography
other
Canva
product
maddiepashong.com
product
South Dakota
place
iTunes
other
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