Why Hiring Without Systems Multiplies the Chaos with Chris Seminatore | Ep #894

In this episode of the Smart Agency Masterclass, Jason Swenk welcomes Chris Seminatore, founder of Get Geofencing, to discuss the chaos of hiring without systems and the transformative power of operational structure. Chris shares his journey from managing a 22-person agency in Beverly Hills—where he was overwhelmed by constant fires and poor management—to stepping back and building a leaner, contractor-based model that prioritizes quality and vision. He reflects on how the military’s structured approach, particularly the Navy’s emphasis on clear objectives and decentralized decision-making within a framework, inspired his shift toward systematization. Chris also dives into the future of digital advertising, highlighting the explosive growth of connected television (CTV) and how AI is revolutionizing creative workflows—from scriptwriting to video editing—cutting hours of work down to minutes. The conversation underscores the importance of hiring with systems in place, failing fast, and aligning passion with purpose. A standout moment comes when Chris reveals how AI now handles ideation, competitive research, and content creation, freeing him to focus on strategy and vision. Key takeaways include: (1) Hiring before systems are in place leads to chaos and burnout; (2) Clear objectives and structured frameworks (like those in the Navy) enable teams to self-manage; (3) AI is no longer a tool but a co-creator in content and strategy; (4) The future of advertising lies in CTV’s hyper-targeted, data-driven model; and (5) Success isn’t about working harder—it’s about working smarter with systems and delegation. Chris’s story serves as a powerful reminder that sustainable growth requires shifting from operator to architect, and that passion must be paired with process.