Roofing in the Insurance Era

In this episode of Roofing Road Trips, host Karen Edwards dives into the evolving landscape of roofing in the insurance era, joined by Brenda Perkins, Brava Roof Tile's Insurance Advocacy Consultant. With extreme weather events becoming the new norm—record heat, severe storms, tornadoes, and wildfires—insurance companies are reevaluating risk and pushing for more resilient roofing materials. Brenda shares how carriers now prioritize products with high impact and wind ratings, such as Brava’s Class 4 impact-resistant and 160 mph wind-rated tiles, which are increasingly essential for maintaining affordable coverage and avoiding policy cancellations. She emphasizes the growing trend of homeowners upgrading to durable, low-maintenance materials not just for protection, but for peace of mind, insurance savings, and long-term value. The conversation also highlights the importance of fire resistance, especially in high-risk areas like California and Hawaii, where Brava’s A-rated fire performance adds critical safety. Contractors are encouraged to partner with Brava through training, financing options, and plant tours to stay competitive and deliver lasting value to clients.