Metal Roofing Certification That Pays Off

In this episode of Roofing Road Trips, host Heidi Ellsworth explores the growing trend of metal roofing with Ray Kimball, General Manager of Western States Metal Roofing. Ray shares how metal roofing is rapidly expanding across the U.S., driven by homeowner demand, architectural innovation, and sustainability goals. He emphasizes that while metal roofing is not inherently difficult, it requires precision and specialized knowledge—making training and certification essential for contractors transitioning from traditional roofing systems like asphalt. Western States Metal Roofing’s comprehensive certification program includes hands-on workshops, real-world job site visits, and in-depth education on panel systems, installation techniques, and value-based selling. The company also positions itself as a one-stop resource, offering custom panel profiles, 150+ color options, and extensive digital content to support contractors. Ray stresses that learning on the job is risky and costly, and that working with a supportive, experienced manufacturer is key to long-term success. The episode concludes with a strong call to action for contractors to invest in certification to stay competitive and meet rising market demand.