LIVE From BBW Boston 2026 with RSR Residential!
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Host Heidi Ellsworth brings listeners live from BBW Boston 2026 at Fenway Park, spotlighting RSR Residential owner Robert Rich in a dynamic conversation that blends industry insight, business growth strategies, and workforce development. Rob shares his 28-year roofing journey, his company’s rebranding after acquiring another business, and the critical role of manufacturer partnerships—especially with CertainTeed—in driving success, trust, and technical excellence. He emphasizes the importance of ongoing training, proper installation techniques (like avoiding staples on underlayment), and leveraging technology such as Helltrace and Project Mappet for storm tracking and brand credibility. The episode also highlights Rob’s innovative plans to launch a podcast series focused on roofing education and craftsmanship, positioning his company as a thought leader. His commitment to youth outreach through trade school partnerships and grant programs underscores a broader vision for revitalizing the trades. The conversation captures the energy of a live event, blending personal stories with actionable industry trends.
Strong manufacturer relationships (like with CertainTeed) are essential for business growth, warranty support, and brand credibility.
Proper installation training—especially on underlayment and fastening techniques—protects warranties and ensures performance.
Podcasting is a powerful tool for building brand authority, educating customers, and showcasing craftsmanship.
Technology like Helltrace and Project Mappet enhances customer trust, streamlines storm damage assessment, and boosts SEO.
Investing in trade school partnerships and youth programs helps address the skilled labor shortage in roofing.
…and 2 more takeaways available in PodZeus
Welcome to Roofing Road Trips Live from BBW Boston 2026
Heidi Ellsworth kicks off the live episode from Fenway Park, introducing the Roofing Road Trips series and setting the stage for a dynamic conversation with RSR Residential’s Robert Rich.
Meet Robert Rich: RSR Residential’s Visionary Owner
“I've been in the industry for 28 years. I've been the guy on the roof slinging the shingles, breaking my back, my knees, right?”
The Power of BBW: Learning, Networking, and Growth
“It's to keep my staff and my guys up to date. Everything's evolving. Just like when you buy a computer as soon as you walk out, it's updating.”
Manufacturers as Partners: The CertainTeed Advantage
“They have my back as I have theirs. I promote all their branding on my advertisement. That's how much I believe in CertainTeed.”
Training, Technology, and the Future of the Trade
“You have performance products, but you also have to have performance installation. Right. Yes. As the whole thing.”
“This podcast is... a way for us to deliver that message and show and build that trust with our customers.”
“They have my back as I have theirs. I promote all their branding on my advertisement. That's how much I believe in CertainTeed.”
“You have performance products, but you also have to have performance installation. Right. Yes. As the whole thing.”
Host
Guest
Robert Rich
person
RSR Residential
organization
CertainTeed
organization
BBW Boston 2026
other
Heidi Ellsworth
person
Roofers Coffee Shop
media
Helltrace
organization
Project Mappet
organization
SkillsUSA
organization
Fenway Park
place
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Stories From the Roof: Kevin O'Donnell
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