Inside the Lab: Roofing Performance Explained

In this episode of Roofing Road Trips, host Megan Ellsworth sits down with Eric Sharp, CEO of ACE Laboratories, to explore the critical role of analytical lab testing in the roofing industry. Sharp explains how ACE’s unique blend of polymer science and construction materials expertise allows them to go beyond traditional performance testing by analyzing the chemical composition of roofing materials. This 'thumbprinting' capability helps manufacturers protect against knockoffs, verify white-label imports, and ensure regulatory compliance—especially important for evolving standards like California’s Prop 65. The conversation dives into specific tests like TGA, ICP, and GC-MS, which reveal material ratios, trace metals, and chemical additives that impact long-term durability. Real-world examples include uncovering tariff evasion through dropshipping and identifying root causes of field failures. The episode also highlights ACE’s accreditation with the Cool Roof Rating Council and how their testing extends beyond roofs to walls, paving, and even wearable fabrics, showcasing the broader implications of material science in sustainability and energy efficiency. For roofing professionals, the takeaway is clear: lab testing isn’t just for manufacturers—it’s a powerful tool for contractors to validate product performance, troubleshoot failures, and make data-driven decisions. Sharp encourages contractors to reach out early when something feels off, emphasizing that independent lab analysis can provide clarity and protection. The episode closes with a strong endorsement of ACE’s resources available through RoofersCoffeeShop.com, positioning lab science as a game-changing ally in modern roofing.