From Onboarding to Expertise

In this episode of Roofing Road Trips, host Heidi Ellsworth dives deep into the critical role of training and continuous education in the modern roofing and construction industry. Featuring special guests Bob Moretti and Sarah Fay from Tremco CPG, the conversation explores how a robust, multi-tiered training program—spanning career onboarding, technical knowledge, and ongoing professional development—drives retention, safety, and innovation. The discussion highlights Tremco’s 100-year-old training legacy, now evolved into a comprehensive, audience-specific system that serves contractors, designers, distributors, and internal teams. Emphasis is placed on the shift from outdated 'learn on the job' models to structured, holistic learning that bridges classroom theory with real-world application, supported by mentorship, field techs, and even augmented reality. The episode underscores how investing in people—through tuition coverage, certifications, and leadership development—creates a culture of growth, pride, and long-term engagement across generations. Key takeaways include the importance of training as a core business strategy, not just a compliance task; the power of mentorship and peer-to-peer learning; the need for tailored training formats that respect busy schedules; and the business value of ongoing education in reducing callbacks, improving safety, and strengthening contractor partnerships. The episode concludes with a call to action for aspiring professionals, highlighting Tremco’s internship and summer training programs as accessible entry points into the industry—proving that success isn't limited to traditional academic paths.