On the Couch – Still Good connects discounted groceries to customers

Lunch with Pippa Hudson19mApril 22, 2026

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AI-Generated Summary

In this episode of Lunch with Pippa Hudson, host Pippa Hudson welcomes back Stephen Burrows, CEO of Still Good, a Cape Town-based online marketplace tackling food waste and inflation through discounted groceries. Originally known for his work in carbon credits, Burrows now leads a venture that connects consumers with surplus and near-expiration goods—both perishable (via in-store mystery bags) and non-perishable (via a new online marketplace). The platform sources short-dated and excess stock from wholesalers and manufacturers, offering discounts of up to 70% while reducing landfill waste. The episode clarifies common misconceptions about 'best before' dates, emphasizing that many products remain safe and high-quality well past those dates. Still Good also partners with Prime Media Cares to extend benefits to underserved communities. The online store uses the Korea Guys locker system for convenient, cost-effective collection, and listeners are invited to use a 15% discount code 'Cape Talk' at checkout. Despite initial technical issues with the website, the platform is operational and growing rapidly across South Africa.

Key Takeaways
1

Still Good reduces food waste by selling near-expiration and surplus goods at deep discounts (up to 70%) via mystery bags and an online marketplace.

2

Products past their 'best before' date are often still safe and high-quality—especially canned, dry, and packaged goods—challenging common consumer fears.

3

The platform uses a locker-based delivery system (Korea Guys) for convenience and cost efficiency, especially for dual-income households.

4

Still Good partners with Prime Media Cares to extend access to discounted goods to staff and communities in need.

5

The business model incentivizes manufacturers and retailers to avoid landfill by offering better financial returns than donation tax benefits.

…and 3 more takeaways available in PodZeus

Chapters
0:00
2 min

Welcome Back to Stephen Burrows

Pippa Hudson welcomes back Stephen Burrows, CEO of Still Good, for a follow-up conversation four years after their first interview during Cape Talk's 25 at 25 series. The episode sets the stage by highlighting Burrows’ evolution from carbon credit entrepreneur to sustainability-focused grocery innovator.

2:00
3 min

The Rise of Still Good: From Waste to Value

There's this huge problem of food waste in retail... we provided an avenue for that food to find a second home.

Highlight
5:00
5 min

Demystifying 'Best Before' and Food Safety

A can of tomatoes... on the 26th of May, it's still going to be probably 98% fine. Even a year later, it's still going to be okay to eat.

Highlight
10:00
5 min

The New Online Marketplace: A Mengelmus of Deals

It's a mengelmus of everything from perfume to food to groceries to household cleaning products.

Highlight
15:00
4 min

Partnerships, Delivery, and the Future of Sustainable Shopping

The episode concludes with a discussion on Still Good’s partnership with Prime Media Cares, the use of Korea Guys lockers for delivery, customer demographics, and the broader impact of the platform on sustainability and affordability. Burrows shares insights on growing demand across income levels and encourages listeners to visit stillgood.co.za.

High-Impact Quotes
A can of tomatoes... on the 26th of May, it's still going to be probably 98% fine. Even a year later, it's still going to be okay to eat.
Stephen Burrows9:50
Viral: 90.0
There's this huge problem of food waste in retail... we provided an avenue for that food to find a second home.
Stephen Burrows3:02
Viral: 85.0
We use the Korea Guys locker system... super convenient. You can go to the locker within 48 hours of it arriving and collect it.
Stephen Burrows16:14
Viral: 75.0
Speakers

Host

Pippa Hudson

Guest

Stephen Burrows
Topics Discussed
Food Waste Reduction95%Sustainable Consumerism90%Online Marketplace for Surplus Goods85%Discounted Groceries and Inflation85%Food Date Labels Explained80%Corporate Social Impact (CSI)75%Logistics and Delivery Innovation70%Consumer Behavior and Psychology65%
People & Brands

Stephen Burrows

person

45xPositive

Still Good

organization

38xPositive

Cape Talk

media

12xPositive

Best Before

other

12xNeutral

Cape Town

place

10xPositive

Sell-By Date

other

8xNeutral

Prime Media Cares

organization

8xPositive

WhatsApp

other

8xPositive

Korea Guys

organization

6xPositive

Pick and Pay

organization

5xNeutral

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