On the Couch – Still Good connects discounted groceries to customers
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In this episode of Lunch with Pippa Hudson, host Pippa Hudson welcomes back Stephen Burrows, CEO of Still Good, a Cape Town-based online marketplace tackling food waste and inflation through discounted groceries. Originally known for his work in carbon credits, Burrows now leads a venture that connects consumers with surplus and near-expiration goods—both perishable (via in-store mystery bags) and non-perishable (via a new online marketplace). The platform sources short-dated and excess stock from wholesalers and manufacturers, offering discounts of up to 70% while reducing landfill waste. The episode clarifies common misconceptions about 'best before' dates, emphasizing that many products remain safe and high-quality well past those dates. Still Good also partners with Prime Media Cares to extend benefits to underserved communities. The online store uses the Korea Guys locker system for convenient, cost-effective collection, and listeners are invited to use a 15% discount code 'Cape Talk' at checkout. Despite initial technical issues with the website, the platform is operational and growing rapidly across South Africa.
Still Good reduces food waste by selling near-expiration and surplus goods at deep discounts (up to 70%) via mystery bags and an online marketplace.
Products past their 'best before' date are often still safe and high-quality—especially canned, dry, and packaged goods—challenging common consumer fears.
The platform uses a locker-based delivery system (Korea Guys) for convenience and cost efficiency, especially for dual-income households.
Still Good partners with Prime Media Cares to extend access to discounted goods to staff and communities in need.
The business model incentivizes manufacturers and retailers to avoid landfill by offering better financial returns than donation tax benefits.
…and 3 more takeaways available in PodZeus
Welcome Back to Stephen Burrows
Pippa Hudson welcomes back Stephen Burrows, CEO of Still Good, for a follow-up conversation four years after their first interview during Cape Talk's 25 at 25 series. The episode sets the stage by highlighting Burrows’ evolution from carbon credit entrepreneur to sustainability-focused grocery innovator.
The Rise of Still Good: From Waste to Value
“There's this huge problem of food waste in retail... we provided an avenue for that food to find a second home.”
Demystifying 'Best Before' and Food Safety
“A can of tomatoes... on the 26th of May, it's still going to be probably 98% fine. Even a year later, it's still going to be okay to eat.”
The New Online Marketplace: A Mengelmus of Deals
“It's a mengelmus of everything from perfume to food to groceries to household cleaning products.”
Partnerships, Delivery, and the Future of Sustainable Shopping
The episode concludes with a discussion on Still Good’s partnership with Prime Media Cares, the use of Korea Guys lockers for delivery, customer demographics, and the broader impact of the platform on sustainability and affordability. Burrows shares insights on growing demand across income levels and encourages listeners to visit stillgood.co.za.
“A can of tomatoes... on the 26th of May, it's still going to be probably 98% fine. Even a year later, it's still going to be okay to eat.”
“There's this huge problem of food waste in retail... we provided an avenue for that food to find a second home.”
“We use the Korea Guys locker system... super convenient. You can go to the locker within 48 hours of it arriving and collect it.”
Host
Guest
Stephen Burrows
person
Still Good
organization
Cape Talk
media
Best Before
other
Cape Town
place
Sell-By Date
other
Prime Media Cares
organization
other
Korea Guys
organization
Pick and Pay
organization
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