Ep. 2652 Cristina Mercuri MW: Becoming Italy’s First Female Master of Wine | #openbarstevie
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In this special episode of the Italian Wine Podcast, host Stevie welcomes Cristina Mercuri, the first Italian woman to achieve the prestigious Master of Wine (MW) title, celebrating her historic accomplishment. The conversation unfolds with a rapid-fire 'this or that' game showcasing her wine preferences, followed by a heartfelt reflection on her seven-year journey to becoming an MW. Mercuri shares the emotional intensity of receiving the news—crying in Italian at home with her family—and reveals that while stage two was challenging, stage three was the most devastating due to multiple failures before finally succeeding. She emphasizes her unwavering determination, comparing herself to a small dog clinging to a bone, and discusses how the process transformed her personally and professionally, fostering greater self-awareness, empathy, and critical thinking. Now, just one month post-achievement, she’s already seeing changes in her personal life—more celebrations—and professionally, with new opportunities and a renewed mission to improve wine education in Italy, promote diversity, and make wine more accessible to younger generations through clearer communication. She also shares her unique travel hack: always carrying a kiwi to maintain a sense of home, no matter where she is.
You can achieve anything you set your mind to—especially if you stay true to yourself and don’t let fear or doubt stop you.
The Master of Wine journey is grueling, but persistence through failure is the key to success.
Personal transformation is inevitable when you commit deeply to a challenging goal—Mercuri became more reflective, empathetic, and self-aware.
Use your platform for change: Mercuri sees her achievement as a responsibility to advance gender equity and accessibility in the wine world.
Simplify wine communication—complexity doesn’t have to mean inaccessibility; clarity makes wine more relatable to younger audiences.
…and 1 more takeaway available in PodZeus
Welcome & Celebration of History
“The first woman Italian master of wine. Yay! Everybody clap in the house!”
Rapid-Fire Wine Preferences
A fun, fast-paced round of 'this or that' questions reveals Mercuri’s wine preferences, from Barolo to Nebbiolo, blind tasting to horizontal tasting, and her preference for classic wines and everyday bottles.
The Journey to MW: Emotions & Challenges
“For me it was a devastating... I failed and I tried again and I failed and then I tried again and then at the end I was succeed.”
Motivation, Identity & Transformation
“I understood that I have to listen more and pretend less.”
Legacy, Responsibility & Future Vision
“I want to make things in this sector change with respect only the representation of women, so the diversity, but how women are getting to the ethical position or the difference in pay gap.”
“I want to make things in this sector change with respect only the representation of women...”
“You can be whatever you want. If you want to become an MW, yes. If you want to become a good winemaker, yes. Go for it.”
“You have all the resources to go there. Just don't stop fighting.”
Host
Guest
Cristina Mercuri
person
Master of Wine
other
Stevie
person
Italian Wine Podcast
media
Barolo
other
kiwi
other
Forbes magazine
other
Nebbiolo
other
Burgundy
other
Sangiovese
other
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