Why This New MLS App Might Change How Agents Work with Coleton Boyer
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The real estate industry is on the cusp of a cultural shift, and Coleton Boyer’s new app, Tuesday, is designed to accelerate it. Rather than just another MLS tool, Tuesday reimagines the entire agent experience by making real estate data feel like Instagram—scrollable, visual, and addictive. The app’s core innovation isn’t just in its sleek, mobile-first design, but in its radical focus on the agent-client relationship: by delivering listings directly into text conversations, it turns MLS data into a living, breathing part of the relationship. This isn’t about efficiency—it’s about relevance. When agents share a listing via text and instantly get a push notification when a client views it, they’re not just sending information—they’re creating a moment of connection. The implications go deeper: Tuesday’s engagement data reveals that listings with better photo sequencing sell faster, and that overused words like 'spectacular' correlate with longer market times. These insights, powered by AI, are no longer theoretical—they’re actionable, real-time signals that can make agents look smarter, more competent, and more valuable to clients. And for the first time, the MLS isn’t just a data warehouse—it’s a platform for engagement, competition, and personal branding. Matt Fowler and Coleton Boyer also challenge the status quo of real estate tech: why do agents still rely on clunky, email-based alerts when their clients live in text?
Deliver MLS listings directly via text to clients—no email clutter, no missed alerts, just instant, personal engagement.
Use real-time view notifications to follow up the moment a client engages with a listing—turn passive interest into active conversation.
Optimize listing photos by leading with lifestyle shots (kitchen, great room) instead of repetitive front facade angles.
Avoid overused words like 'spectacular'—they’re correlated with longer market times and lower perceived credibility.
Use custom boundaries in leaderboards to prove local expertise: 'I’m the top agent in your neighborhood, not just the county.'
…and 3 more takeaways available in PodZeus
Celebrating 100 Episodes & Introducing Tuesday
Matt Fowler celebrates the 100th episode of the Doorify podcast and introduces Coleton Boyer, founder of Tuesday, a new MLS app designed to modernize how agents interact with real estate data.
How Tuesday Was Born: From Orange County Meetings to a Modern MLS
Coleton Boyer shares his journey from working in Orange County real estate to founding Tuesday, inspired by the culture of Tuesday morning broker meetings and the need for a mobile-first, beautiful MLS experience.
Tuesday’s Core Innovation: Text-First, Relationship-First
“We think it's really important that MLS data live in that space as well rather than asking them to, you know, hey, go root around in your email and hopefully you see this listing alert that I subscribed you to.”
Real-Time Engagement & the Power of the View Notification
“When your client opens the link, you actually get a push notification from the Tuesday app. Hey, someone viewed your listing that you shared so you can follow up right at the moment.”
Leaderboards, Local Competition & Hyperlocal Proof
“Maybe you're going to your client. And you're saying to them, you know what? I might not be the busiest agent in the triangle. But in this neighborhood, I'm the top guy.”
“When your client opens the link, you actually get a push notification from the Tuesday app. Hey, someone viewed your listing that you shared so you can follow up right at the moment.”
“Maybe you're going to your client. And you're saying to them, you know what? I might not be the busiest agent in the triangle. But in this neighborhood, I'm the top guy.”
“What if it felt like something that you want to wake up and scroll? I know it's crazy to say, but like I'm addicted to looking at here in Costa Mesa and Newport Beach.”
Host
Guest
Tuesday
product
Doorify
organization
Matt Fowler
person
Coleton Boyer
person
CRMLS
organization
other
North Carolina Real Estate Commission
organization
PropStream
organization
Northstar
organization
RealMLS
organization
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