Turning Listing Data Into Actionable Strategy with Steven McCloskey II
Get the full intelligence
Search transcripts, export clips, track mentions, and explore all topics from “Turning Listing Data Into Actionable Strategy with Steven McCloskey II” inside PodZeus.
Top real estate producers are drowning in stale listings—71% of all active properties are underperforming, and most agents don’t know it. In a groundbreaking event for the top 100 producers by sales volume, Doorify revealed that the first seven days on market account for 60–75% of all listing activity, and that consistent MLS hits correlate directly with selling above list price. The real shocker? The most successful listings aren’t just better photos or more fields—they’re dynamically rewritten, with up to 192 photo changes and AI-generated visualizations used by elite agents. What’s more, new construction listings get only one-sixth the engagement of existing homes, proving that staging and storytelling matter more than ever. Doorify’s new Dorify Momentum Index now gives agents real-time, contextualized data—ranked against competitors, correlated with behavior, and accessible via AI tools—turning raw MLS data into actionable strategy. This isn’t just about better marketing; it’s about shifting from passive data consumption to active, data-driven decision-making in a market where visibility is survival. The episode reveals that agents can no longer afford to treat listing data as static. The most powerful insight? You don’t need more listings—you need smarter ones. By analyzing how top performers rewrite narratives, optimize visuals, and respond to engagement signals, agents can revive stagnant properties.
71% of all active listings are stale—most agents don’t know they’re underperforming.
60–75% of all listing activity happens in the first seven days on market.
Consistent MLS hits over seven days correlate directly with selling above list price.
Top-performing listings average 192 photo changes and use AI visualizations to boost engagement.
New construction listings get only 1/6 the engagement of existing homes, even with similar pricing.
…and 3 more takeaways available in PodZeus
Introducing the March 11th Event & the 36 Top Producers
Matt Fowler introduces Stephen McCloskey II and sets the stage for a high-impact event that brought together 36 of the top 100 producers by sales volume in the Raleigh DMA, representing $3.2 billion in year-to-date 2026 sales volume.
Gamifying Real Estate Data: The Power of Engagement
The event used gamification—real-time quizzes, leaderboards, and rewards—to keep top agents engaged. Only 22% correctly identified the best day to list on the MLS, revealing a gap in actionable knowledge.
The First 7 Days: The Critical Window for Listing Success
“When they find out that between 60% and 75% of all activity on their listing happens in the first seven days, they didn't know that. That's significant.”
Correlation Over Guesswork: MLS Hits & Selling Above List Price
“If you have three plus MLS hits consecutively for seven days, you have a much higher probability of your listing going higher or selling above list price or at ASP.”
The 192 Photo Changes & AI Visualizations: What Top Agents Do Differently
“One of the things that they do on the third photo is an AI visualization of the second photo and the fifth photo is an AI visualization of the fourth photo.”
“One of the things that they do on the third photo is a AI visualization of the second photo and the fifth photo is an AI visualization of the fourth photo.”
“If you have three plus MLS hits consecutively for seven days, you have a much higher probability of your listing going higher or selling above list price or at ASP.”
“When they find out that between 60% and 75% of all activity on their listing happens in the first seven days, they didn't know that. That's significant.”
Host
Guest
Stephen McCloskey II
person
Matt Fowler
person
Doorify
organization
Dorify Momentum Index
product
FBS
organization
Thousand Watts Summit
other
CLAWD AI
organization
EasyDigs
organization
OcuCell
organization
Real Reports
organization
Get the full intelligence
Search transcripts, export clips, track mentions, and explore all topics from “Turning Listing Data Into Actionable Strategy with Steven McCloskey II” inside PodZeus.
Start discovering podcast insights today
Start with a 7-day trial and explore a growing catalog of popular podcasts. No credit card required.
No credit card required • 7-day trial • Cancel anytime