Hyundai & FORD Just SHOCKED the Auto Industry | Episode 1047

CarEdge Live dives into a pivotal moment in the auto industry as Ford reports a 16% drop in F-Series truck sales, citing production disruptions from a factory fire and a saturated market with over 13,000 unsold 2025 F-150s still on dealer lots. Meanwhile, Hyundai has unveiled the Boulder concept—a rugged, body-on-frame truck—signaling a serious entry into the full-size pickup segment, though production isn't expected until 2029. The episode explores whether this timing reflects a strategic move by Hyundai to capitalize on Ford’s struggles or a misstep in an already crowded market. The hosts also critique automakers’ tendency to over-expand across every vehicle segment, questioning the need for 30 new models by 2030. A deeper theme emerges: consumers may be reaching peak appetite for large, gas-guzzling trucks and SUVs, with strong demand now shifting toward smaller, more fuel-efficient models like the Ford Maverick. The discussion extends to Subaru’s failed EV rollout, with two new EVs launching alongside massive 0% financing incentives—suggesting weak demand and financial strain. Finally, Dodge’s tease of a sub-$30,000 sports car is dismissed as PR fluff with no real market viability. The episode concludes with a strong endorsement of CarEdge’s new dealer ratings and car search tools, which help consumers navigate inventory and dealer performance with transparency.