Why 9 Out of 10 Investors Say No And How Greg Selkoe Raises $160M Anyway

In this episode of Big Hitters with Larry Weidel, entrepreneur Greg Selkoe shares his journey of building culture-defining brands like Karma Loop, FaZe Clan, and Xset, emphasizing that success comes not from being the smartest or best-prepared, but from an innate ability to see emerging cultural movements and relentless perseverance. Despite facing rejection from 9 out of 10 investors and enduring the emotional and financial pain of fundraising, Selkoe has raised over $160 million by staying committed, putting his own money on the line, and projecting unwavering belief in his vision. He reveals that his companies thrive on a lean, agile model—often with just 25–30 core employees—leveraging content creators and strategic partnerships to scale rapidly. His insight into youth culture, particularly the shift from gaming as competition to gaming as entertainment and personality-driven content, has been central to his success. Selkoe also challenges the myth of work-life balance, advocating for a mindset where purpose and challenge are sources of fulfillment, not burnout. The episode closes with a call to action for listeners to join the Big Hitters community for deeper, high-performance conversations.