10 Times WWE's Past Buried Its Future - CM Punk In 2011! Batista Wins the Royal Rumble! Brock Lesnar Destroys Ricochet! Kane Ends Zack Ryder?!

WhatCulture Wrestling14mApril 9, 2026

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AI-Generated Summary

This episode of WhatCulture Wrestling explores 10 pivotal moments in WWE history where the company allegedly buried future stars by favoring established legends or controversial booking decisions. Host Simon Miller critiques major storylines from 2011 to 2020, arguing that WWE’s creative choices often undermined momentum and fan investment. Key examples include CM Punk’s 2011 'Summer of Punk' being derailed by Triple H’s interference, The Rock defeating Punk at WrestleMania 29 despite his historic title run, and The Fiend being destroyed by Goldberg at Super Showdown 2020 despite being a fan-favorite champion. Other segments highlight the unjust treatment of Zack Ryder by Kane, Batista’s controversial 2014 Royal Rumble win, and the squashing of rising stars like Ricochet and Kevin Owens. The episode emphasizes how WWE’s short-term financial goals often came at the expense of long-term storytelling and talent development, leaving lasting damage on fan trust and performer careers. Despite the criticism, Miller acknowledges the business realities of sports entertainment while calling for more thoughtful, sustainable creative direction.

Key Takeaways
1

WWE frequently prioritizes legacy stars over rising talent, undermining fan momentum and story arcs.

2

Booking decisions like The Rock vs. CM Punk at WrestleMania 29 and Goldberg vs. The Fiend at Super Showdown 2020 were seen as missteps that hurt both performers and audience engagement.

3

When top-tier stars like CM Punk, Kevin Owens, and The Fiend were sidelined or destroyed too quickly, it damaged their careers and fan loyalty.

4

Creative choices often ignored performer input—such as Batista’s desire to return as a heel—leading to backlash and poor reception.

5

The episode underscores the importance of balancing business goals with storytelling integrity to maintain long-term audience trust.

Chapters
0:00
3 min

Sponsor: TUI Cruises – Every Moment a Journey

Promotion for TUI Cruises' new ship Flow, highlighting a 9-night Mediterranean cruise from 1799€, with booking details via mein-schiff.com and travel agencies.

2:50
2 min

The Problem with 'Buried' – A Definition

Simon Miller challenges the use of the term 'buried,' arguing that while some stars are undervalued, WWE’s business model often prioritizes current stars over past legends, especially when expectations are high.

5:00
5 min

Number 10: The Rock vs. CM Punk – The 2013 Royal Rumble

CM Punk should have beaten The Rock. It didn't happen.

Highlight
10:00
5 min

Number 9: JBL & The Ascension – A Forgotten Experiment

The Ascension were set up as a throwback team but were mocked on Raw by JBL, who was acting as Vince McMahon’s mouthpiece. Their lack of wins and poor booking led to their quick fade.

15:00
5 min

Number 8: Goldberg vs. Kevin Owens – The Squash That Broke Fans

You can still argue the overall decision but at least then KO went toe-to-toe with a legend and came up short.

Highlight
High-Impact Quotes
I'm not even saying that Bray should have won, but I am saying don't book the match. There's no way we should have done it.
Simon Miller16:23
Viral: 95.0
The real sadness is that it ended the momentum Punk had this year because every single person in the building wanted to believe in CM Punk.
Simon Miller14:24
Viral: 90.0
CM Punk should have beaten The Rock. It didn't happen.
Simon Miller3:06
Viral: 85.0
Speakers

Host

Simon Miller
Topics Discussed
WWE Booking Decisions95%CM Punk's 2011 Run92%Legacy vs. New Talent90%The Fiend's Career88%Fan Discontent85%Kevin Owens' Career82%Creative Missteps80%Batista's Return78%
People & Brands

WWE

organization

25xNegative

CM Punk

person

15xPositive

Simon Miller

person

12xNeutral

Goldberg

person

12xNeutral

Kevin Owens

person

10xPositive

The Fiend

person

9xNegative

Triple H

person

8xNegative

The Rock

person

8xNeutral

Bray Wyatt

person

8xNegative

Vince McMahon

person

7xNegative

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