10 Times WWE's Past Buried Its Future - CM Punk In 2011! Batista Wins the Royal Rumble! Brock Lesnar Destroys Ricochet! Kane Ends Zack Ryder?!
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This episode of WhatCulture Wrestling explores 10 pivotal moments in WWE history where the company allegedly buried future stars by favoring established legends or controversial booking decisions. Host Simon Miller critiques major storylines from 2011 to 2020, arguing that WWE’s creative choices often undermined momentum and fan investment. Key examples include CM Punk’s 2011 'Summer of Punk' being derailed by Triple H’s interference, The Rock defeating Punk at WrestleMania 29 despite his historic title run, and The Fiend being destroyed by Goldberg at Super Showdown 2020 despite being a fan-favorite champion. Other segments highlight the unjust treatment of Zack Ryder by Kane, Batista’s controversial 2014 Royal Rumble win, and the squashing of rising stars like Ricochet and Kevin Owens. The episode emphasizes how WWE’s short-term financial goals often came at the expense of long-term storytelling and talent development, leaving lasting damage on fan trust and performer careers. Despite the criticism, Miller acknowledges the business realities of sports entertainment while calling for more thoughtful, sustainable creative direction.
WWE frequently prioritizes legacy stars over rising talent, undermining fan momentum and story arcs.
Booking decisions like The Rock vs. CM Punk at WrestleMania 29 and Goldberg vs. The Fiend at Super Showdown 2020 were seen as missteps that hurt both performers and audience engagement.
When top-tier stars like CM Punk, Kevin Owens, and The Fiend were sidelined or destroyed too quickly, it damaged their careers and fan loyalty.
Creative choices often ignored performer input—such as Batista’s desire to return as a heel—leading to backlash and poor reception.
The episode underscores the importance of balancing business goals with storytelling integrity to maintain long-term audience trust.
Sponsor: TUI Cruises – Every Moment a Journey
Promotion for TUI Cruises' new ship Flow, highlighting a 9-night Mediterranean cruise from 1799€, with booking details via mein-schiff.com and travel agencies.
The Problem with 'Buried' – A Definition
Simon Miller challenges the use of the term 'buried,' arguing that while some stars are undervalued, WWE’s business model often prioritizes current stars over past legends, especially when expectations are high.
Number 10: The Rock vs. CM Punk – The 2013 Royal Rumble
“CM Punk should have beaten The Rock. It didn't happen.”
Number 9: JBL & The Ascension – A Forgotten Experiment
The Ascension were set up as a throwback team but were mocked on Raw by JBL, who was acting as Vince McMahon’s mouthpiece. Their lack of wins and poor booking led to their quick fade.
Number 8: Goldberg vs. Kevin Owens – The Squash That Broke Fans
“You can still argue the overall decision but at least then KO went toe-to-toe with a legend and came up short.”
“I'm not even saying that Bray should have won, but I am saying don't book the match. There's no way we should have done it.”
“The real sadness is that it ended the momentum Punk had this year because every single person in the building wanted to believe in CM Punk.”
“CM Punk should have beaten The Rock. It didn't happen.”
Host
WWE
organization
CM Punk
person
Simon Miller
person
Goldberg
person
Kevin Owens
person
The Fiend
person
Triple H
person
The Rock
person
Bray Wyatt
person
Vince McMahon
person
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