How to Get Discovered using Podcast SEO: Chart Ranking Tactics with Favour Obasi-ike
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Podcasting success isn’t driven by viral moments or high-end gear—it’s built on relentless, systematic SEO discipline and emotional authenticity. Favour Obasi-Ike dismantles the myth that you need cameras, perfect audio, or live streaming to get discovered, revealing that the real power lies in optimizing every technical detail: podcast titles under 60 characters, descriptions packed with 4,000–6,000 keyword-rich words, cover art at 3,000×3,000 pixels, and episode file names that include the episode number (e.g., 'Your Topic - 001') to prevent keyword truncation. His own podcast, *We Don’t Play*, has reached 650+ episodes and 160 countries not by luck, but by treating podcasting as first-party data—owning your RSS feed, submitting to 40+ directories, and publishing weekly for 52 weeks straight. The algorithm rewards consistency, not perfection. But beyond the technical blueprint, Obasi-Ike delivers a deeper truth: when you fall in love with your topic, the camera fades, the nerves vanish, and your message becomes timeless. A single TEDx talk recorded with raw passion years ago eventually gained traction—proof that long-term value comes from showing up, not chasing virality. The most powerful SEO hack isn’t in metadata—it’s in being so authentic that people discover you not because of algorithms, but because they can’t ignore your truth. The episode culminates in a radical call to action: start a podcast, not a video.
Optimize podcast titles to 50–60 characters with primary keywords like 'SEO podcast' or 'business growth' to boost discoverability.
Use 4,000–6,000 character descriptions packed with keywords to inform both listeners and algorithms.
Set podcast cover art to 3,000×3,000 pixels—smaller sizes appear cropped and unprofessional on Apple and Spotify.
Name episode files with the episode number at the end (e.g., 'Your Topic - 001') to prevent keyword truncation and improve SEO.
Publish consistently—ideally once a week—for 12 weeks to build momentum and allow episodes to mature in search rankings.
…and 3 more takeaways available in PodZeus
Why Podcast SEO Is the #1 Growth Lever in 2026
“If you're not ready to publish 52 episodes in 3–5 years, don't start—consistency is the real differentiator, not perfection.”
The 9 Discovery Platforms That Matter
Favour breaks down the nine core elements that must be optimized for podcast SEO: podcast title, description, author profile, episode title, episode description, cover art, file name, genre, and RSS feed. He emphasizes that these are not optional—they’re the foundation of visibility.
How Your Podcast Title and Description Work Together
The podcast title (50–60 characters) must include primary keywords like 'SEO podcast' or 'business growth' so it appears in search results. The description (4,000–6,000 characters) should act like a book’s forward—informing listeners and signaling relevance to algorithms.
The Hidden Power of Your RSS Feed
Favour explains that the RSS feed is the central nervous system of podcast SEO. It’s not just a delivery method—it’s a distribution engine. Submitting it to 40+ directories (like Apple, Spotify, iHeart) ensures your content reaches global audiences.
Why Your Cover Art Must Be 3,000×3,000 Pixels
“If you end up on Apple or Spotify and your cover looks like it's filling the borders, yes, it may be filling the borders—but your actual design is not within those dimensions.”
“When I'm performing, I love what I do. I love what I'm saying. I'm loving every part of the moment because I'm loving and living the moment.”
“Every book has a chapter that ends the book. Every movie has a final scene. Every season has a finale.”
“I'll start today. I'll let it be hard today and be easier tomorrow than letting it be easier today and be harder tomorrow.”
Hosts
Guests
Favour Obasi-Ike
person
We Don't Play Podcast
media
Apple Podcasts
other
Darren
person
Clubhouse
product
Spotify
other
Celeste
person
YouTube
other
Joe Rogan
person
Luan
person
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