Survey Results
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In this episode of Walking is Fitness, host Dave shares the results of the annual podcast survey, which received 280 responses. The data reveals that 80% of listeners have been tuning in since 2025 or earlier, with over 62% listening several times a week or daily. While the podcast was originally designed to be listened to during walks, 68% of respondents confirmed they do so—though many also listen while driving, sitting, or preparing for the day. Listeners overwhelmingly describe the podcast as motivating, inspiring, authentic, educational, and engaging. Over 90% reported the podcast has helped them build or maintain a walking habit, with many citing it as a daily motivator, especially during challenging weather. A key insight came from the 'what would you like to hear less of?' question: listeners expressed a desire for less repetition, less personal content, less description of walking locations, and notably, less advertising. Dave acknowledges these concerns but emphasizes the financial necessity of ads for his retirement income, advocating for listeners to engage with sponsored content when relevant. He also highlights the importance of word-of-mouth sharing in podcast discovery, celebrating listeners who forward the show to others. The episode underscores the podcast’s growing impact on listeners’ daily routines and long-term health habits, while also revealing the delicate balance between authenticity, content repetition, and monetization. Dave reflects on the value of feedback, particularly constructive criticism, and reaffirms his commitment to improving the show based on listener input. He encourages active engagement—not just with the content, but with the ads—to sustain the podcast’s future. The tone is appreciative, humble, and forward-looking, with a strong emphasis on community and shared purpose. The episode serves both as a thank-you note and a strategic update, positioning the podcast as a sustainable, listener-driven project rooted in real-life transformation.
Over 90% of listeners say the podcast has helped them build or maintain a walking habit, with motivation being the top reason.
While 68% listen during walks, many also use the podcast while driving or sitting—suggesting diverse consumption habits.
Listeners value the podcast as motivating, inspiring, authentic, educational, and engaging, with 'motivating or inspiring' being the top descriptor.
Common feedback includes wanting less repetition, less personal anecdotes, less location description, and notably, fewer ads.
Ads are essential for the host’s retirement income, and he urges listeners to engage with sponsored content to support the podcast’s sustainability.
…and 3 more takeaways available in PodZeus
Survey Overview and Listener Demographics
Dave introduces the annual survey results, noting 280 respondents and highlighting that 80% have been listening since 2025 or earlier, with 7% joining in the last month.
Listening Habits and Use Cases
Dave shares that 68% of listeners tune in while walking, but many also listen while driving, sitting, or preparing for the day, revealing diverse usage patterns.
Listener Descriptors and Impact
“Motivating or inspiring—this podcast is there to get you out the door and keep you walking.”
Feedback on What to Reduce
“I understand the need for ads, but I don’t like them. They’re an interruption.”
The Role of Ads and Listener Support
“Your response allows the ads to continue, which allows the podcast to continue as well.”
“Motivating or inspiring—this podcast is there to get you out the door and keep you walking.”
“I didn’t tap on play to hear you talk about an advertiser. I want to take a walk.”
“Your response allows the ads to continue, which allows the podcast to continue as well.”
Host
Dave
person
Walking is Fitness
media
ads
other
annual walking is fitness survey
other
retirement income
other
personal stories
other
Apple Podcasts
other
ambient sound
other
walking in rain
other
walking in snow
other
Get the full intelligence
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