Episode 368 - Members 1st Airbnb FAILED?┃Advice She Wish Someone Told Her
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In this episode of the Vacation Rental Revolution Podcast, host Sean Moore sits down with Christine Owens, a short-term rental investor and founder of Pick Me Photography Services, to discuss her journey into the world of vacation rentals. Christine and her husband Kevin, both with full-time W2 jobs, dove into the space after discovering Sean’s podcast while on vacation. They started with full-service property management, learned extensively through the Vodacy community, and eventually transitioned to self-management after two and a half years. Their property in Destin, Florida—though not beachfront—has become a standout through bold design choices, immersive lifestyle photography, and strategic amenities like a putting green and custom murals. Christine emphasizes the importance of going all in on design and photography to create an emotional, memorable guest experience, even in saturated markets. She shares how they raised the bar in their community by building relationships with neighbors and maintaining high standards, resulting in strong launch performance with 12 bookings in four weeks at full summer pricing. Christine reflects on key lessons learned, urging new investors to embrace design risks—like bright orange furniture and a blue fireplace—because these elements, while unconventional for personal homes, dramatically elevate listings and guest perception. She stresses that great photography is not a luxury but a necessity to articulate the immersive experience created by bold design. The episode concludes with a powerful call to action: invest in every step of the process, from design to photography, and never take your foot off the gas. Sean reinforces the value of community, consistency, and continuous iteration, reminding listeners that success in short-term rentals comes from mastering the details and creating a category of your own.
Start with full-service management to learn the business before transitioning to self-management.
In saturated markets like Destin, stand out through bold design and immersive lifestyle photography, not just location.
Invest in high-quality lifestyle photography to evoke emotion and help guests visualize themselves in your property.
Go all in on design from the start—don’t make incremental changes later; take design risks that work for guests, not just your home.
Build relationships with neighbors and HOA members early to gain trust and reduce resistance.
…and 3 more takeaways available in PodZeus
Introduction & Christine’s Journey into Short-Term Rentals
Sean Moore welcomes Christine Owens to the Experts Corner, where she shares her background in sales and her husband Kevin’s engineering role. They discuss how they discovered the podcast while on vacation and decided to dive into short-term rentals despite having no prior rental experience.
Property Selection & Market Realities in Destin, Florida
Christine walks through their property selection process, including multiple rejected offers in Georgia and Florida. They ultimately chose a walkable, gated beach property in Destin, which they’ve operated for two and a half years. Despite market concerns about Florida’s drop in prices, they report strong occupancy and demand.
Designing an Immersive Experience in a Competitive Market
“I would never have orange chairs in my house, but man, they're killer in photos.”
Transition to Self-Management & Launch Strategy
“We're going to do it right. If we're going to get this new launch, we hope this is the only ever launch we ever have for this property again.”
Building Community & Managing Neighbor Relations
“We want to make sure that we're raising the bar for the area than if anything else.”
“We're going to do it right. If we're going to get this new launch, we hope this is the only ever launch we ever have for this property again.”
“Success is not just about location or price—it’s about creating a category of your own through experience and storytelling.”
“I would never have orange chairs in my house, but man, they're killer in photos.”
Host
Guest
Christine Owens
person
Vodacy
organization
Sean Moore
person
Destin
place
Kevin Owens
person
Pick Me Photography Services
other
Vacation Rental Revolution Podcast
media
Odyssey Design
other
HOA board
organization
Guest reviews
other
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