764: Halal Pastures Is Your Favorite NYC Chef’s Favorite Farm

This Is TASTE1h 7mApril 22, 2026

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AI-Generated Summary

In this episode of This Is Taste, host Eliza Barbanel sits down with Samir Sala and Diana Bushi Sala, the husband-and-wife farming duo behind Halal Pastures, a 100% organic and halal-certified farm in Rock Tavern, New York. The couple shares their journey from urban professionals—Samir an attorney, Diana in finance—to full-time farmers who now supply some of New York City’s top restaurants through their bustling stand at the Union Square Green Market. They reflect on the challenges of starting without farming experience, including early mistakes like planting winter squash in September and losing transplants to groundhogs, and how they overcame them through research, community, and resilience. Their commitment to both halal and organic practices—driven by personal values and a desire for transparency—led them to pursue dual certifications, which they found to be more about paperwork than practice. The conversation dives into the stories behind heirloom seeds, the importance of soil health (especially the rare, 60% organic matter black dirt), and how chefs and home cooks alike seek out unique varieties like lemon cucumbers and Thelma Sanders squash. The episode also explores the cultural significance of food, from Passover Seder traditions to the influence of food influencers on seasonal trends. As the spring and summer bounty unfolds, Halal Pastures continues to be a beacon of flavor, sustainability, and connection in the city’s food ecosystem.

Key Takeaways
1

Dual certification in halal and organic is possible and meaningful, even if it requires extra effort—driven by personal values and consumer trust.

2

The soil at Halal Pastures is exceptionally fertile due to its glacial lake origins, with 60% organic matter, making it ideal for high-yield, nutrient-rich crops.

3

Farmers build relationships with chefs and home cooks not just through produce, but through storytelling, education, and personalized recommendations.

4

Seasonal food trends are driven by influencers and chefs, but farmers must plan years in advance—unlike fast-food menus—because growing takes time.

5

Even the most challenging crops (like zucchini and radishes) are embraced with care, showing that passion for farming transcends personal preference.

Chapters
0:00
4 min

Sponsor: WOW & eRezept

Promotional segments for the streaming service WOW and the Shop Apotheke App with eRezept, highlighting exclusive content and a 20€ discount on prescriptions.

3:40
6 min

The Return of Three Things

The thought made me feel the way you do when you realize that you are just half a moment away from being plowed by a car and spared only by a chance nanosecond of dawdling before stepping into the street, giddy and flabbergasted and grateful to be alive.

Highlight
10:00
10 min

Halal Pastures: From Vision to Reality

We made a ton of mistakes. We were not shy of making mistakes. But we have to fix it next year.

Highlight
20:00
10 min

The Power of Certification and Soil

60% organic matter. Think about that for a second. 60% organic matter in the soil. It looks like a bowl of compost.

Highlight
30:00
10 min

Building Relationships at the Market

Samir and Diana describe how they built trust with chefs and home cooks through storytelling, signage, and personal engagement at the Union Square Green Market, turning their stand into a community hub.

High-Impact Quotes
The thought made me feel the way you do when you realize that you are just half a moment away from being plowed by a car and spared only by a chance nanosecond of dawdling before stepping into the street, giddy and flabbergasted and grateful to be alive.
Matt Rodbard11:55
Viral: 85.0
60% organic matter. Think about that for a second. 60% organic matter in the soil. It looks like a bowl of compost.
Diana Bushi Sala51:09
Viral: 80.0
I would say fictional, but there was a—do you remember Serendipity? Mm-hmm. I don't know if they're still around, but they had this ice cream. It's not really fiction. Oh, the frozen hot chocolate? Well, no, they had an ice cream that was made out of gold.
Samir Sala66:42
Viral: 78.0
Speakers

Hosts

Eliza BarbanelMatt Rodbard

Guests

Samir SalaDiana Bushi Sala
Topics Discussed
Sustainable Farming95%Halal and Organic Certification90%Heirloom and Specialty Produce88%Farmer-Chef Relationships85%Soil Health and Terroir82%Urban Food Systems80%Food Storytelling78%Seasonal Food Trends75%
People & Brands

Samir Sala

person

45xPositive

Diana Bushi Sala

person

43xPositive

Halal Pastures

organization

38xPositive

Union Square Green Market

organization

28xPositive

Eliza Barbanel

person

25xPositive

Matt Rodbard

person

24xPositive

Katie Weaver

person

8xPositive

Taco Bell

brand

6xPositive

Zob's Hot Sauce

brand

6xPositive

Rula

brand

5xPositive

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