Age 24. 300 Deals. Here's How He Did It. | Outliers

The Tom Ferry Podcast Experience36mApril 30, 2026

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AI-Generated Summary

In this episode of The Tom Ferry Podcast Experience, host Tom Ferry interviews Elio, a 24-year-old real estate agent from Houston, Texas, who closed 300 transactions in 2025 and is on pace to hit 500. Elio shares his origin story, growing up in a family of restaurant owners in Charlotte, North Carolina, where he began working at age 12 and developed a strong work ethic. After dropping out of college and being encouraged by his father to pursue real estate, Elio obtained his license in 2020 during the pandemic. With no network or buyers, he leveraged Instagram to brand himself as a new construction expert, posting daily content about incentives and promotions. His strategy paid off, with 50 transactions in year one and exponential growth through team expansion. He credits his success to early adoption of the 'text home' strategy, hosting first-time buyer seminars, and building an in-house marketing team. Coaching from Tom Ferry helped him shift from a control-oriented mindset to one focused on scaling, team development, and long-term vision. Elio emphasizes authenticity, hustle, and the power of diverse ecosystems in achieving outlier performance.

Key Takeaways
1

Start with what you have: Elio built his business from zero connections, no buyers, and only a phone and Instagram.

2

Leverage social media as a marketing engine: Consistent, value-driven content about incentives and new construction drove leads.

3

Use the 'text home' strategy: Encourage prospects to text a keyword to initiate contact and take control of the conversation.

4

Host first-time buyer seminars: Create a one-stop-shop experience with vendors to build pipeline and trust.

5

Scale through team building: Elio doubled his production by hiring agents and admins, proving that leverage beats solo effort.

…and 3 more takeaways available in PodZeus

Chapters
0:00
2 min

The Outlier Paradox: Why Some Outperform Their Potential

Why is it that some people seem to constantly outperform their potential, call them an outlier, while other people with the best of intentions fall dramatically below or just below their expectations?

Highlight
2:00
3 min

From Restaurant Kid to Real Estate Hustler: Elio's Origin Story

Elio shares his upbringing in a family of restaurant owners in Charlotte, NC, where he started working at age 12, earning $100 a day and developing a relentless work ethic.

5:00
5 min

The Breaking Point: College, Family, and the Decision to Quit

Elio drops out of college after hating the environment and is told by his father to either work full-time or leave home, leading him to pursue real estate instead.

10:00
5 min

Year One in Real Estate: Hustle in the Pandemic

I just started branding myself like okay look i'm showing you homes even if i wasn't i'm helping these sales reps you know uh few homes put sold sites and I just made myself look busy, but at the same time learned about the market

Highlight
15:00
5 min

The Power of the 'Text Home' Strategy and Content Marketing

I was like, well, maybe if I get them something to do first. They could text me a ward and that way I can reply back with scheduling a call with them.

Highlight
High-Impact Quotes
Don't let your age, where you come from, show you who you are. You know, I was 18, no college degree, nobody in my family in real estate. Yeah. But I had a heart.
Elio36:00
Viral: 98.0
I wanted to sell my brokerage last year. I wanted to be the youngest broker in Houston... He was like, Hey, you're not going to last log. There's a reason why they call him broke.
Elio31:30
Viral: 95.0
I was like, well, maybe if I get them something to do first. They could text me a ward and that way I can reply back with scheduling a call with them.
Elio24:22
Viral: 90.0
Speakers

Host

Tom Ferry

Guest

Elio
Topics Discussed
Outlier Mindset95%Real Estate Marketing90%Team Building and Scaling88%Text Home Strategy87%Content Strategy and Social Media85%Ego and Leadership83%Coaching and Mentorship82%First-Time Buyer Seminars80%
People & Brands

Elio

person

120xPositive

Tom Ferry

person

85xPositive

Houston

place

45xNeutral

Keller Williams

organization

20xPositive

Charlotte

place

15xNeutral

Gary Keller

person

5xPositive

Jeff Mays

person

3xPositive

Gary Vee

person

3xPositive

Carolyn Young

person

2xPositive

Dean Ayers

person

2xPositive

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