Age 24. 300 Deals. Here's How He Did It. | Outliers
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In this episode of The Tom Ferry Podcast Experience, host Tom Ferry interviews Elio, a 24-year-old real estate agent from Houston, Texas, who closed 300 transactions in 2025 and is on pace to hit 500. Elio shares his origin story, growing up in a family of restaurant owners in Charlotte, North Carolina, where he began working at age 12 and developed a strong work ethic. After dropping out of college and being encouraged by his father to pursue real estate, Elio obtained his license in 2020 during the pandemic. With no network or buyers, he leveraged Instagram to brand himself as a new construction expert, posting daily content about incentives and promotions. His strategy paid off, with 50 transactions in year one and exponential growth through team expansion. He credits his success to early adoption of the 'text home' strategy, hosting first-time buyer seminars, and building an in-house marketing team. Coaching from Tom Ferry helped him shift from a control-oriented mindset to one focused on scaling, team development, and long-term vision. Elio emphasizes authenticity, hustle, and the power of diverse ecosystems in achieving outlier performance.
Start with what you have: Elio built his business from zero connections, no buyers, and only a phone and Instagram.
Leverage social media as a marketing engine: Consistent, value-driven content about incentives and new construction drove leads.
Use the 'text home' strategy: Encourage prospects to text a keyword to initiate contact and take control of the conversation.
Host first-time buyer seminars: Create a one-stop-shop experience with vendors to build pipeline and trust.
Scale through team building: Elio doubled his production by hiring agents and admins, proving that leverage beats solo effort.
…and 3 more takeaways available in PodZeus
The Outlier Paradox: Why Some Outperform Their Potential
“Why is it that some people seem to constantly outperform their potential, call them an outlier, while other people with the best of intentions fall dramatically below or just below their expectations?”
From Restaurant Kid to Real Estate Hustler: Elio's Origin Story
Elio shares his upbringing in a family of restaurant owners in Charlotte, NC, where he started working at age 12, earning $100 a day and developing a relentless work ethic.
The Breaking Point: College, Family, and the Decision to Quit
Elio drops out of college after hating the environment and is told by his father to either work full-time or leave home, leading him to pursue real estate instead.
Year One in Real Estate: Hustle in the Pandemic
“I just started branding myself like okay look i'm showing you homes even if i wasn't i'm helping these sales reps you know uh few homes put sold sites and I just made myself look busy, but at the same time learned about the market”
The Power of the 'Text Home' Strategy and Content Marketing
“I was like, well, maybe if I get them something to do first. They could text me a ward and that way I can reply back with scheduling a call with them.”
“Don't let your age, where you come from, show you who you are. You know, I was 18, no college degree, nobody in my family in real estate. Yeah. But I had a heart.”
“I wanted to sell my brokerage last year. I wanted to be the youngest broker in Houston... He was like, Hey, you're not going to last log. There's a reason why they call him broke.”
“I was like, well, maybe if I get them something to do first. They could text me a ward and that way I can reply back with scheduling a call with them.”
Host
Guest
Elio
person
Tom Ferry
person
Houston
place
Keller Williams
organization
Charlotte
place
Gary Keller
person
Jeff Mays
person
Gary Vee
person
Carolyn Young
person
Dean Ayers
person
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