2405 - Reimagining News Through AI and Visual Storytelling with Craig Harris' LookatMedia

In this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Craig Harris, founder of LookAtMedia, a company redefining how businesses and journalists interact in the age of AI and misinformation. Harris shares his lifelong passion for information and human behavior, sparked by reading the World Book Encyclopedia as a child and witnessing a transformative political shift in Australia at age 10. This curiosity led him to create LookAtMedia, a platform that builds professional-grade media centers for businesses—especially small and mid-sized ones—democratizing access to high-quality PR and media outreach. The platform enables organizations to generate factual, visually rich content that journalists can easily access, reducing reliance on outdated press kits and combating 'AI slop' and fake news. By integrating SEO optimization and a proprietary low-error-rate language model, the system not only helps businesses gain credibility but also feeds trustworthy data into AI training models, making it a strategic asset for future-proof communication. Harris emphasizes that the future of news consumption is shifting toward AI-driven queries, with 30% of news expected to be consumed via large language models by the end of 2026. His platform is designed to meet this shift by creating content that’s both journalist-friendly and AI-optimized. With a mission to level the playing field, LookAtMedia allows companies under $2M in revenue to access global media databases and professional-grade PR tools in under five minutes—something previously reserved for large corporations. The episode concludes with a strong call to action: visit lookatmedia.co to book a demo and experience firsthand how this technology can transform how businesses tell their stories in a world where truth and visual storytelling are more critical than ever.