Brett Berk
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In this episode of The Smoking Tire Podcast, host Matt Farah welcomes Brett Burke, veteran automotive journalist and writer for Vanity Fair and Esquire, for a deep dive into the world of high-end cars, luxury lifestyles, and the evolving automotive industry. Burke shares his recent six-week whirlwind of driving some of the most exclusive and exotic vehicles—ranging from the Mercedes E53 AMG wagon and McLaren Artura Spider to the Lamborghini Temerario and Bentley Continental GT Convertible Azure—while reflecting on the absurdity and exclusivity of modern supercar culture. He critiques the industry’s pivot toward serving a tiny global elite, arguing that income inequality is reshaping car manufacturing, with automakers like Ferrari, Aston Martin, and Rolls-Royce increasingly focusing on bespoke, ultra-luxury models for billionaires. The conversation also touches on personal anecdotes, from his decision to abandon social media to his love of vintage pens and the surreal experience of driving a 70s Rolls-Royce golf cart in Venice. Burke also discusses the future of automotive technology, the ethics of surveillance in self-driving cars, and the growing trend of analog luxury in a digital world. The episode closes with a playful exchange about car-related experiences, from the Lane Motor Museum to the Woodward Dream Cruise, and a final tease of a Manx drive before Burke’s departure.
Automakers are increasingly targeting a global elite of billionaires, leading to a shrinking market for affordable enthusiast cars.
Luxury car culture has become so exclusive that even basic features like real switches and tactile controls are now seen as 'analog luxury' for the wealthy.
The rise of bespoke, limited-run vehicles (e.g., one-of-a-kind Chirons) reflects a business model focused on maximizing profit from a tiny customer base.
Personal experiences—like driving a 70s Rolls-Royce golf cart or a Manx electric vehicle—highlight the absurdity and joy of car culture beyond performance.
The future of driving may be defined by surveillance and data collection, even in self-driving cars, raising ethical questions about privacy and control.
Sponsor Segments: Off The Record, Avance, HelloFresh, DeleteMe
The episode opens with multiple sponsor reads: Off The Record (legal services for traffic violations), Avance (luxury car membership with tire discounts), HelloFresh (meal kits with free knife offer), and DeleteMe (data privacy protection). These are seamlessly integrated into the intro before the guest arrives.
Brett Burke’s Six-Week Car Run: From E53 to Spectre
“I had a little issue with some sort of leak. So that was spraying clouds of steam or whatever. It keeps your food warm.”
The Rise of the Billionaire-Only Car Market
“For 1,500 families globally, there are more choices in seven-figure vehicles right now than there are in like five-figure enthusiast cars. Like, what the fuck is that about?”
Luxury, Identity, and the Absurdity of Car Culture
“You're like, no, we've gotten in that van before. You're like, no, no, no, I'm an autojournalist. Right. Yeah, exactly.”
The Manx, the Golf Cart, and the Future of 'Fun' Vehicles
“It's the best thing ever. Your audience – your rich people will like it. They like it too. People like it. Yeah, no, it's amazing.”
“For 1,500 families globally, there are more choices in seven-figure vehicles right now than there are in like five-figure enthusiast cars. Like, what the fuck is that about?”
“It's the best thing ever. Your audience – your rich people will like it. They like it too. People like it. Yeah, no, it's amazing.”
“The rest of us are the virtual version of feeling things, right? Thanks, Brett.”
Host
Guest
Brett Burke
person
Matt Farah
person
Rolls-Royce
brand
Lamborghini Temerario
other
Ferrari
brand
Spectre
other
Waymo
organization
Aston Martin
brand
Mercedes E53 AMG
other
Bentley Continental GT
other
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