Jamie’s New Series: Everything Is Fake

In this promotional episode for his new podcast series 'Everything Is Fake And Nobody Cares', Jamie Bartlett explores the cultural normalization of fakery in modern society. Using his own name as a humorous hook—jokingly confusing himself with Dragons' Den star Stephen Bartlett—he dives into how personal narratives, especially in media and business, are increasingly shaped by performance, exaggeration, and selective truth-telling. He examines Bartlett’s controversial origin story, where claims of leading a $600 million IPO were found to be misleading, as he was no longer involved or named in the prospectus. Despite backlash and public apologies, Bartlett’s career and podcast success remained largely unscathed, illustrating a broader trend: the consequences of embellishment have diminished, and audiences often prioritize narrative and emotion over factual accuracy. Bartlett argues that this shift isn't new but has accelerated due to decades of cultural change that equate perception with reality, turning fakery into a rewarded performance art across media, business, and wellness culture.