EP | 731 - What the Instagram & Facebook Algorithm Actually Wants in 2026, Part 2: Stealing What's Already Working
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In this second part of a two-part series on Meta's Andromeda AI algorithm, Erin Dimond and Jordan Dugger dive deep into how fitness coaches can leverage competitor intelligence and creative diversity to succeed in 2026. They reveal a step-by-step method—both manual and AI-powered—for analyzing top-performing organic and paid content from competitors using tools like Facebook’s Ad Library, Instagram, and AI platforms such as Claude. The hosts emphasize the importance of identifying winning hooks, formats, and emotional angles while uncovering white space opportunities. They introduce the Entity ID framework, which ensures ads are distinct enough to be treated as separate creative clusters by Andromeda, maximizing auction chances. The episode also outlines a three-stage funnel system: follower funnels for early-stage growth, DM funnels for warm audience conversion, and VSL-driven campaigns for scaling. The core message is that success now hinges on volume, diversity, and data-informed creativity—enabled by AI—allowing solo operators to compete at scale.
Use competitor intelligence (manual or AI-driven) to reverse-engineer what’s working in your niche, focusing on long-running ads and top-performing organic posts.
Apply the Entity ID framework by creating 15–25 diverse ad creatives across different formats (e.g., skits, text-on-screen, testimonials) to avoid being grouped as duplicates.
Follow a three-stage funnel system: start with low-cost follower acquisition, then move to DM-based lead magnets, and finally use VSLs for high-ticket conversions.
Prioritize hook rate (3-second view rate) as a key metric—aim for 25% or higher to stay competitive in Andromeda’s auction system.
Leverage AI tools like Claude with browser extensions or API integrations (Cloud Code + 4Play) to automate competitor analysis and generate 20+ unique ad scripts in minutes.
Recap of Part 1: Andromeda & Creative as Targeting
The hosts recap the core concept from Part 1: Meta’s Andromeda AI now uses creative content as the primary targeting mechanism, making organic top performers the best ad scripts. Volume and format diversity are essential for both paid and organic reach.
Competitor Intelligence: Manual & AI-Powered Analysis
“You can do this stuff for cheap. Like you're going to pay for Claude usage, which is, you know, I don't know. This whole thing might cost you like 10 bucks.”
The Entity ID Framework: Avoiding Creative Clustering
“Every ad must differ in hook format or angle. And ultimately your competitor swipe files where your new angles come from.”
The Three-Stage Funnel System for Scaling
“If you're at 10 to 50 K a month, our goal here is to turn warm audiences into DM conversations.”
Final Takeaways: AI, Volume, and Speed in 2026
The episode concludes with a call to action: the most successful coaches in 2026 will be those producing the most volume, most diverse, and most informed creative—fueled by AI—allowing solo operators to scale without large teams.
“You can do this stuff for cheap. Like you're going to pay for Claude usage, which is, you know, I don't know. This whole thing might cost you like 10 bucks.”
“You're going to pay for Claude usage, which is, you know, I don't know. This whole thing might cost you like 10 bucks.”
“The coaches that are really going to win 2026, 2027 are the ones who are producing the most.”
Hosts
Jordan Dugger
person
Erin Dimond
person
Meta
organization
Claude
other
Andromeda
other
Facebook Ad Library
other
4Play
product
Impact Fitness Coaching Academy
organization
Cloud Code
product
Mini Chat
product
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The Fitness Business Podcast with Erin Dimond and Jordan Dugger • 38m • 4/9/2026
EP | 734 - 42 Days of No Sleep, A Death & $55K Later | What We Left Out (Part 2/2)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger • 13m • 4/13/2026
EP | 735 - The ONE Problem Actually Breaking Your Business
The Fitness Business Podcast with Erin Dimond and Jordan Dugger • 14m • 4/16/2026
EP | 737 - 5 Things Every Personal Trainer Gets Wrong When Going Online (And What to Do Instead)
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