She Moved to Vietnam With 2 Cats, Now She Runs One of Hanoi’s Best Bakeries [Chills 265 ft Sheereen]
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Shirin Amran, a Singaporean pastry chef, shares her transformative journey of leaving Singapore at 20 to build a life and business in Hanoi, Vietnam. What began as a spontaneous move with two cats and a long-distance relationship evolved into founding Baked & Friends, one of Hanoi’s most beloved bakeries. Despite initial struggles—ranging from racial bias in English teaching jobs to navigating Vietnam’s unstructured systems—Shirin found resilience and creativity during the pandemic, developing the bakery’s award-winning thick, gooey chocolate chip cookies while in lockdown. Her story is one of cultural adaptation, personal growth, and the quiet power of letting go of expectations. Now in her 30s, she balances a comfortable life in Hanoi with uncertainty about the future, considering a return to Singapore or the UK, but remains deeply attached to Vietnam’s spirit and the life she’s built there. The episode explores broader themes of identity, privilege, and the trade-offs of living abroad. Shirin reflects on how leaving Singapore’s rigid systems allowed her to grow personally and professionally, gaining adaptability and a broader worldview. She emphasizes the importance of humility, cultural respect, and rejecting the mindset of superiority that some expats bring. While financially less affluent than in Singapore, her quality of life—affordable luxuries, strong community bonds, and freedom to live authentically—is far richer. She now seeks partners to scale her bakery across Vietnam, not for profit alone, but as a meaningful legacy of her time in Hanoi. Her final advice: just go, drop your expectations, and absorb everything.
Leaving your comfort zone—especially at a young age—can unlock profound personal and professional growth.
Cultural adaptability is more valuable than technical skill; learning to let go of expectations is key to thriving abroad.
Quality of life often outweighs salary when living in lower-cost countries, especially with access to affordable luxuries.
Racial and cultural bias in hiring (e.g., for English teaching) can be a real barrier, even for highly qualified candidates.
The pandemic, while difficult, became a catalyst for innovation—Shirin developed her signature cookie recipe during lockdown.
…and 3 more takeaways available in PodZeus
The Singaporean Who Built Hanoi’s Best Bakery
“I just knew that I was bored so I just like, Let's just go guys.”
Why She Left Singapore at 20
Shirin recounts her spontaneous decision to leave Singapore with two cats, driven by boredom, lack of fit, and a desire to explore beyond the structured life she knew.
The Reality of Living in Vietnam: Culture Shock and Bias
“It's not just about how good you are. It's the image as well.”
From Failed English Teaching to Pastry Career
After being rejected for English teaching roles, Shirin worked in kitchens and eventually launched Baked From Home, a custom cake business that laid the foundation for her bakery.
The Pandemic Pivot: Creating the Iconic Cookie
“I basically was just like doom scrolling or like watching on YouTube all of these cookies.”
“If I die, you die.”
“Do it! Definitely do it.”
“It's not just about how good you are. It's the image as well.”
Host
Guest
Shirin Amran
person
Singapore
place
Hanoi
place
Vietnam
place
Baked & Friends
other
COVID-19
other
Reggie
person
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media
Chills with TFC
media
UK
place
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