Agentic AI for Marketers: What It Means with Mike Kaput
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In this episode of The Agents of Change podcast, host Rich Brooks dives deep into agentic AI with Mike Kaput, Chief Content Officer at SmarterX and co-host of the Artificial Intelligence Show. The conversation explores what agentic AI truly means—moving beyond simple chatbots to AI systems that can autonomously complete tasks using tools, files, and workflows. Mike shares his personal journey from skepticism to enthusiastic adoption of tools like Claude Code and Claude Cowork, explaining how these platforms allow marketers to automate complex, multi-step processes such as newsletter creation, blog writing, and content curation with minimal back-and-forth. He emphasizes that agentic AI isn't just for developers; tools like Cowork offer a user-friendly interface for non-technical users to experiment safely. The episode also addresses critical concerns around AI safety, with Mike advocating for sandboxed testing environments and cautious permission settings. He debunks the myth that AI projects universally fail, citing flawed studies and arguing that real failures stem from organizational issues, not technological limitations. Ultimately, the message is clear: the barrier to entry is lower than ever, and the key to transformation is simply starting with a small experiment.
Agentic AI refers to AI systems that autonomously perform tasks using tools, files, and workflows—going beyond simple chat interactions.
Tools like Claude Cowork provide a non-technical interface for marketers and business owners to build autonomous workflows without coding.
Start small: create a sandbox folder with sample files and let an agent work on a single task to learn the system safely.
The biggest risk isn’t AI going rogue—it’s human error from granting too much access too soon; always begin with limited permissions.
Most AI project failures are due to people and process issues, not technology limitations—experimentation, not perfection, drives progress.
…and 1 more takeaway available in PodZeus
The Rise of Agentic AI: From Chatbots to Autonomous Workflows
“I could take one of those, give it to Cloud Code and say, hey, let's work together to build out a full skill for this. So what I want to do is just click a button or say to you, hey, let's go do the newsletter or the blog post or whatever, and it's done.”
Demystifying Claude Code and Claude Cowork
Mike explains the difference between Claude Code (a developer-focused agentic tool) and Claude Cowork (a non-technical, user-friendly interface). He shares how he uses skills—structured markdown files—to train AI to perform complex tasks like newsletter automation with minimal human intervention.
From GPTs to Agents: The Evolution of AI Workflows
Mike compares agentic AI to traditional GPTs, emphasizing that agents like Claude Code offer greater autonomy, faster iteration, and the ability to update their own instructions based on feedback—cutting down on repetitive back-and-forth and manual editing.
Overcoming the Learning Curve: A Non-Technical Path to Agentic AI
“Don't bother with the terminal at all to start... go use the Claude desktop app... then you can start giving it commands, having it go do things agentically on your machine by giving it permissions to access certain files or folders.”
Agentic AI Across Platforms: ChatGPT, Gemini, and Beyond
Mike discusses equivalents in other AI platforms—Codex in ChatGPT, agent mode, and Google’s AI Studio and Agent Studio in Gemini. He predicts that user-friendly interfaces like Cowork will soon emerge across all major AI tools.
“Anyone who's saying like, well guess what? AI doesn't work. The issue is not the technology. It's usually a people and an organizational problem.”
“I could take one of those, give it to Cloud Code and say, hey, let's work together to build out a full skill for this. So what I want to do is just click a button or say to you, hey, let's go do the newsletter or the blog post or whatever, and it's done.”
“You can't use a methodology like that and then say 95% of AI projects or pilots fail, yet everyone took this and ran with it being like, everyone wants to confirm, see I told you so.”
Host
Guest
Rich Brooks
person
Mike Kaput
person
Claude Cowork
product
Claude Code
product
ChatGPT
product
Anthropic
organization
Gemini
product
MIT Study
other
SmarterX
organization
Agent Mode
other
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