Ep087 – Jay Worthy, Group CEO, MyZone | Creating momentum & motivation in the fitness market | SATT

Jay Worthy’s journey from a London sofa surfer to global fitness CEO is a masterclass in resilience, self-awareness, and leading with purpose. After a near-fatal career leap at Life Fitness—where he rose from peer to CEO in a single day—he faced burnout so severe he broke down in tears at home with a newborn, realizing his identity was entirely tied to his job. The turning point? A walk in Swinley Forest, which sparked a deep dive into nature’s restorative power. That experience led him to a master’s in outdoor education and the creation of his 'Sustainable OS' leadership model—a system built on recovery, nature, and long-term performance over short-term hustle. Now as Group CEO of MyZone, Jay has repositioned the company not as a wearable tech competitor, but as a 'MoTech' (Motivation Technology) platform that gamifies fitness through effort points, proving that people don’t need more data—they need more motivation. By integrating with Apple, Garmin, and other wearables instead of competing with them, MyZone now focuses on behavior change, not hardware. The result? Users who show up 47% more often, gyms with higher retention, and a leadership culture that values recovery as much as results. This isn’t just a comeback story—it’s a blueprint for sustainable success in an overworked world.