Ep 342: 10 Years of The Sisters Enchanted: The Witch Wound That Cost Me the Most

On the 10th anniversary of Sisters Enchanted, founder Sarah Waka reflects on her journey of starting a business before she felt ready, a decision fueled by Aries energy and a deep need to create. She reveals that the most profound personal wound she's had to confront over the past decade is the 'witch wound'—a pattern of avoidance, particularly around confrontation and emotional discomfort. This wound manifested in her tendency to smile through hard truths, avoid boundaries, and constantly fill silence with explanations or reassurances to keep others comfortable. Through years of running her business and navigating relationships, she learned to hold space without reacting, to communicate clearly without over-explaining, and to embrace the discomfort of confrontation as part of authentic leadership. She emphasizes the core healing lesson: everyone has choice and agency, and it's not our job to make everyone feel good or to manage their emotions. This shift has saved her time, energy, and money, and allowed her to show up more authentically as a leader and partner. Sarah shares actionable takeaways: 1) Start before you're ready—growth comes from action, not perfection. 2) Practice silence after setting boundaries instead of rushing to explain or comfort. 3) Recognize that others' reactions are not about you—they’re processing their own stories. 4) Embrace discomfort as a sign of growth, not failure. 5) Remember that you don’t have to please everyone to be worthy or effective. Her message is one of radical self-trust, emotional sovereignty, and the courage to be seen—even when it’s messy.