Episode 258 -- Ashley Wall -- How A Mom Built A Kids Book Brand From Scratch
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Ashley Wall, a former middle school math teacher turned children's book author and founder of Mom & Bear Books, shares her journey from stay-at-home mom to entrepreneur. She discusses how her vivid imagination and passion for inspiring children led her to write a series of imaginative, confidence-building books where toys come to life and go on adventures. With her husband’s business support, she launched a self-publishing company focused on quality, long-term impact rather than quick wins. Ashley emphasizes the importance of investing in your brand, avoiding burnout by setting boundaries, and trusting others—especially through tools like 'Who Not How'—to scale sustainably. She reflects on her values, the power of intentional praise in raising confident kids, and the balance between creativity and business. Her mission centers on nurturing imagination, curiosity, and self-worth in children, while modeling a healthy, family-first entrepreneurial life.
Invest in your brand long-term—quality over speed and quantity.
Set boundaries early to avoid burnout and protect family time.
Trust others with tasks outside your genius zone; delegate to scale.
Use specific, effort-based praise to build children’s confidence.
Your daily habits—especially screen use—teach your kids more than words.
…and 3 more takeaways available in PodZeus
From Math Teacher to Children's Author
Ashley Wall introduces her journey from a 10-year middle school math teacher to a full-time children's book author and entrepreneur, emphasizing her deep-rooted passion for education and kids.
The Birth of a Vision: Building a Brand Around Imagination
“I want kids to believe in themselves and have confidence and know that they are important how they are and who they are.”
Launching Mom & Bear Books: The Learning Curve and Early Mistakes
“Invest, don't spend. Really think about where you're spending your money. Is it an investment into what you are doing?”
Building Confidence in Kids and in Herself
“You worked really hard and now you can ride your bike, not just like you're good at riding your bike.”
The Power of Delegation and Avoiding Burnout
“I want this business and this company to be a legacy for my kids. But I don't want them to resent the company.”
“It would be something to just to help for their kids, especially the kids, you know, in the underserved areas.”
“I want kids to believe in themselves and have confidence and know that they are important how they are and who they are.”
“My standard is here. My morality is here. And there was nothing wrong with those pictures. They just, I just didn't want to commingle it.”
Host
Guest
Ashley Wall
person
Amy Stackhouse
person
Mom & Bear Books
organization
Jeff
person
Vaughn
person
Barnes & Noble
organization
other
Amazon
organization
YouTube
other
Publisher Weekly
organization
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