The rise of living anywhere
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This episode of Roundtable China explores the rising trend of 'lüjú'—a lifestyle blending long-term travel with residence, where people migrate seasonally between cities and towns for work, leisure, and health. From retirees escaping northern winters in Hainan to young digital nomads seeking community in remote villages, this migratory lifestyle is reshaping how people define 'home.' The phenomenon has gained official recognition, with 'lüjú' included in China's government work report alongside major social priorities like pension finance. The episode highlights how cities like Sanya now host more seasonal retirees than permanent elderly residents, while towns in Guizhou and Yunnan are transforming into year-round destinations. Simultaneously, the show examines the emergence of highly specialized vocational education, such as the 'barbecue university' in Yueyang, which trains students in everything from grilling techniques to business management. These programs reflect a broader shift toward practical, job-focused education that meets the demands of China's vibrant street food and tourism economies. Despite challenges like infrastructure gaps and a shortage of skilled professionals, the trend signals a cultural redefinition of stability, community, and belonging in the 21st century.
The 'lüjú' lifestyle—long-stay travel blending work, leisure, and community—is becoming a mainstream alternative to traditional settlement.
China’s government has officially recognized 'lüjú' as a key social and economic trend, placing it alongside major issues like pension reform.
Seasonal migration is driven by climate, health, and lifestyle preferences, with retirees and young professionals alike choosing to live in places like Hainan and Guizhou.
Specialized vocational programs—like barbecue and hot dry noodle colleges—are emerging to meet demand for skilled workers in local food industries.
These programs combine technical training with business and safety education, reflecting a shift toward practical, job-ready higher education.
…and 3 more takeaways available in PodZeus
The New Definition of Home
“What if home didn't have to stay in one place?”
The Rise of Lüjú: From Vacation to Lifestyle
The hosts explore how lüjú is more than tourism—it's a slow-paced, culturally immersive lifestyle. They discuss its growing popularity, especially among retirees and young professionals, and how it's being supported by local governments.
Seasonal Migration and the Silver Economy
“Senya is actually becoming the residential area of most of the Northeastern people right now.”
From Digital Nomads to Long-Stay Communities
The hosts contrast lüjú with digital nomadism, emphasizing that lüjú includes retirees and focuses on deep cultural integration, community building, and long-term social connections in new places.
The Barbecue University: Vocational Education in Action
“You can totally just get your hands on when you graduated because you've got everything or essential knowledge that you need.”
“What if home didn't have to stay in one place?”
“It's not just about education—it's about transforming traditional culture into professional practice.”
“Senya is actually becoming the residential area of most of the Northeastern people right now.”
Hosts
Lüjú
other
Sanya
place
Hainan
place
Yueyang
place
Yueyang Barbecue College
organization
Guizhou
place
Barbecue University
other
Local Government
organization
Wuhan
place
Digital Nomads
other
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