Andrew Storer: The Filmmaker Behind Clayton Young's Viral Series

Road to the Trials1h 3mApril 9, 2026

Get the full intelligence

Search transcripts, export clips, track mentions, and explore all topics from “Andrew Storer: The Filmmaker Behind Clayton Young's Viral Series” inside PodZeus.

AI-Generated Summary

In this episode of Road to the Trials, host dives deep into the creative mind behind the viral running documentary series featuring BYU athletes Clayton Young and Connor Mance. Filmmaker Andrew Storer shares how he transitioned from a corporate creative role to freelance documentary filmmaking after being laid off, driven by a passion for storytelling and a belief that elite American marathoners deserved more authentic, long-form content. He recounts the genesis of the series—pitching Clayton Young with a spec episode, securing early sponsorships from ASICS and Shox, and building a raw, observational style that blends intimate athlete access with high-quality cinematography and data integration. Storer emphasizes the importance of authenticity, emotional depth, and minimal intrusion, using an e-bike with a gimbal rig to keep pace with runners during training and races. He reflects on the growing impact of the series, both for the athletes and the broader running community, and advocates for brands to invest in storytelling over glossy ads. The episode closes with Storer expressing hope that the model will inspire more filmmakers and brands to document elite athletes’ journeys, creating lasting cultural value beyond race day.

Key Takeaways
1

Authentic storytelling beats polished ads—raw, long-form content builds deeper audience connection and goodwill.

2

Athlete-driven narratives with emotional depth and behind-the-scenes access are underutilized but highly valuable for brands.

3

High-quality documentary filmmaking is achievable with minimal gear and smart workflow—focus on access, not production scale.

4

Sponsors benefit more from subtle integration in storytelling than forced product placement in short ads.

5

The most powerful moments in sport are often emotional, not just athletic—family, sacrifice, and vulnerability resonate deeply.

…and 3 more takeaways available in PodZeus

Chapters
0:00
10 min

The Birth of a Running Documentary Revolution

I was like, how is this not being documented? Like you're going to the Olympics now. Nobody's working with you guys. Yeah. What's going on?

Highlight
10:00
10 min

From Corporate Layoff to Documentary Filmmaker

Storer recounts his transition from in-house creative at a private equity-backed company to freelance filmmaker after being laid off. He shares his fears about financial stability and family, but ultimately embraced the leap as a chance to pursue meaningful storytelling.

20:00
10 min

The 'No Brainer' Pitch: Why Document the Runners?

I didn't know anything about marathoning. I knew a lot about film... I just knew it would work.

Highlight
30:00
10 min

The 16-Week Marathon: Production on a Knife's Edge

I was shooting and editing one episode a week... I was like, this is going to work. Somebody's going to get it.

Highlight
40:00
10 min

Why Raw Beats Glossy: The Power of Authenticity

I think they need to move more raw. Like go more like, you know, Woods Run. I was just telling him the other day, like he's killing it.

Highlight
High-Impact Quotes
I think the athlete stories are the most valuable thing. That's really what it all comes down to.
Andrew Storer60:02
Viral: 90.0
The coolest scenes of a marathon are when you see their family members screaming their brains out and cheering for them.
Andrew Storer48:28
Viral: 88.0
I was like, how is this not being documented? Like you're going to the Olympics now. Nobody's working with you guys. Yeah. What's going on?
Andrew Storer5:08
Viral: 85.0
Speakers

Host

Host

Guest

Andrew Storer
Topics Discussed
Running Documentary Storytelling95%Long-Form Athlete Narratives92%Behind-the-Scenes Sports Media90%Raw vs Polished Content88%Athlete Brand Partnerships85%Cinematography in Sports80%Sound Design in Documentaries75%Fan Engagement and Community70%
People & Brands

Andrew Storer

person

120xPositive

Clayton Young

person

85xPositive

Connor Mance

person

60xPositive

BYU

organization

15xPositive

Shox

brand

10xPositive

Paris Olympics

other

10xPositive

Bandit

brand

8xPositive

Precision Fuel & Hydration

brand

6xPositive

ASICS

brand

5xPositive

New York 24

other

5xPositive

Get the full intelligence

Search transcripts, export clips, track mentions, and explore all topics from “Andrew Storer: The Filmmaker Behind Clayton Young's Viral Series” inside PodZeus.

Start discovering podcast insights today

Start with a 7-day trial and explore a growing catalog of popular podcasts. No credit card required.

No credit card required • 7-day trial • Cancel anytime