Keri Olson from The United Way
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Carrie Olson from the United Way of Whiteside County joins the Regional Media Podcast Network to discuss the upcoming 25th anniversary of their 'Let's Feed Our Children' summer meal program, which begins May 27th and runs through August 5th. The program serves 17 locations across the community with free lunches every Wednesday, relying entirely on volunteer labor and community donations. With demand growing 207% over the past four years, the organization is preparing for a projected 50,000 meals served this summer—up from 46,000 in 2025. A major focus is a fruit cup drive, asking for individual fruit cups, applesauce, and other canned fruits to be donated at churches, banks, and wellness centers. The team also urgently needs nearly 1,000 volunteers, especially for packing and transportation, with new packing days added to accommodate growth. The assembly line process, supported by Walmart Distribution Center logistics, is highly organized and efficient. Additionally, a free nonprofit networking event on May 19th will feature a speaker on board fundraising strategies, emphasizing relationship-building over forced donation asks. The program continues to thrive thanks to strong community support and strategic planning, including using New Life Church’s space and adjusting schedules around holidays and events like Vacation Bible School.
The 'Let's Feed Our Children' program serves 17 locations weekly from May 27 to August 5, with 50,000 meals projected for 2026.
A fruit cup drive is critical—50,000 individual fruit cups needed for the summer, with drop-off locations at churches, banks, and wellness centers.
Nearly 1,000 volunteer spots are needed, especially for packing and transporting meals to rural areas requiring larger vehicles.
The program uses an assembly-line model with Walmart logistics support and has adapted scheduling to avoid holiday conflicts.
Nonprofits are invited to a free May 19 event to learn how to engage board members in fundraising through connection-building, not pressure.
…and 1 more takeaway available in PodZeus
Welcome & New Global Role
“We're doing the first one by Zoom and then they're going to make decisions on future ones. If there's travel, it probably won't be that much.”
25th Anniversary of Let's Feed Our Children
“In the past four years, the program has grown 207%. The demand just keeps increasing.”
Fruit Cup Drive & Community Donations
“If you take your fruit cups to church, you'll be able to drop them off and it'll be an easy way for you to participate.”
Volunteer Needs & Packing Operations
“We have a great sign-up sheet that allows you to choose the day that you want, the time that you want, the job that you want.”
Transportation & Logistics Challenges
Specialized vehicles are needed to transport meals to remote areas, and the team is seeking volunteers with larger vehicles who can handle logistics.
“Nothing works well when you are voluntold to fundraise. If you get somebody... not comfortable with asking for donations, and you convince them to do it anyway... the outcomes aren't good for anyone.”
“In the past four years, the program has grown 207%. The demand just keeps increasing.”
“We're doing the first one by Zoom and then they're going to make decisions on future ones. If there's travel, it probably won't be that much.”
Host
Guest
Carrie Olson
person
United Way of Whiteside County
organization
Let's Feed Our Children
other
New Life Church
organization
United Way Worldwide
organization
Walmart Distribution Center
organization
Jeff Olson
person
Vacation Bible School
other
Sauk Valley Community College
organization
Molly Giller
person
Janna from Sterling Main Street
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