Video Content with Alicia Henderson
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In this episode of the Redefine Business Podcast, host Brittni Schroeder welcomes video strategist Alicia Henderson to discuss the strategic power of LinkedIn for service-based business owners. Alicia emphasizes LinkedIn as a 'blue ocean' platform where professionals with purchasing power gather, making it ideal for building thought leadership and attracting ideal clients. She challenges the common practice of repurposing content across platforms without audience targeting, stressing the importance of curating a network of peers and ideal clients through intentional engagement rather than passive connections. The conversation shifts to video strategy, where Alicia reveals that all existing video formats—especially Instagram Reels and TikTok content—can be repurposed for LinkedIn with minimal effort. She advocates for vertical, under-90-second videos that stop the scroll and stand out from lengthy carousels, while cautioning against over-explaining processes or giving away too much free content, which can undermine client conversion. Equipment needs are minimal, with a smartphone, natural light, and a basic mic being sufficient. Alicia shares her personal insights on audience building, video pacing, and the subtle art of showing up authentically on LinkedIn.
Build your LinkedIn network intentionally by connecting with peers and ideal clients, not just past colleagues.
Repurpose existing Instagram or TikTok videos for LinkedIn—vertical format under 90 seconds performs best.
Avoid long-form 'how-to' videos; instead, use short, varied video formats to establish thought leadership.
Use LinkedIn’s search and connection network features to find and engage with ideal clients and influencers.
A 'follow' is often better than a 'connection'—it allows visibility without over-familiarity.
…and 2 more takeaways available in PodZeus
Welcome & Introduction to Alicia Henderson
Brittni introduces the episode and guest Alicia Henderson, a LinkedIn video strategist, setting the stage for a discussion on leveraging LinkedIn for business growth.
Why LinkedIn is a Blue Ocean for Business Owners
“You need to be on LinkedIn because it is where the people who have money are. That's what they are.”
Curating Your Ideal Audience on LinkedIn
“You have to curate an audience of your ideal clients. All my LinkedIn connections are really just people that I know from past jobs... Why do they care about stuff I'm posting for entrepreneurs?”
Mastering Video Strategy for LinkedIn
“All the videos work over on LinkedIn. So that's what I always tell people. If you want to start out first, post those Instagram reels that you've done, post that on LinkedIn.”
Equipment, Ethics & Closing Thoughts
Alicia shares low-cost equipment tips and warns against giving away too much free content, emphasizing that value should be reserved for paid clients. The episode closes with personal insights and calls to action.
“You need to be on LinkedIn because it is where the people who have money are. That's what they are.”
“If you are giving how to's all the time, you are taking yourself out of the equation and saying, hey, why does this person need to work with me?”
“You have to curate an audience of your ideal clients. All my LinkedIn connections are really just people that I know from past jobs... Why do they care about stuff I'm posting for entrepreneurs?”
Host
Guest
other
Alicia Henderson
person
other
Brittni Schroeder
person
TikTok
other
Fusion Collective Business Summit
other
Redefined Your Business
other
iPhone 12
product
Amazon
other
Black Licorice
other
Get the full intelligence
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