Ashley Graham’s Sparkling New Chapter

Ashley Graham, the trailblazing model and advocate for body inclusivity, has launched Lucci, a dry, fruit-forward Lambrusco wine brand that’s redefining the Italian sparkling wine category. What began as a dinner conversation in Los Angeles—sparked by a shared love for Lambrusco and a DM to a winemaker—became a full-fledged venture after a year and a half of rejections from distributors. Graham’s journey from being the face of brands to becoming a co-founder with real skin in the game reveals a fearless entrepreneur who leverages authenticity, relationships, and relentless persistence. She’s not just selling wine; she’s building a lifestyle brand rooted in joy, connection, and the idea that beauty and belonging aren’t limited by size, age, or background. Her story is a masterclass in turning a passion into a purpose-driven business—especially in a space where she’s literally breaking new ground. What makes Lucci different isn’t just its crisp, dry profile or its vibrant packaging—it’s Graham’s refusal to be defined by the past. She’s reimagining Lambrusco not as a nostalgic, sweet relic of the 80s, but as a modern, versatile, and elevated drink that pairs with everything from Korean barbecue to sushi. Her ability to pivot from modeling to Broadway (playing Roxy Hart in Chicago) to launching a wine brand shows a mindset unafraid of discomfort. The real takeaway? Success isn’t about avoiding rejection—it’s about treating every 'no' as a redirection, not a dead end.