The Ending Writes Itself with V.E. Schwab & Cat Clarke (Evelyn Clarke) – Part 1
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In this first part of a two-part special episode of Quick Book Reviews, host Philippa Hall interviews the collaborative author duo behind the satirical murder mystery The Ending Writes Itself—V.E. Schwab and Cat Clarke, writing together as Evelyn Clark. The conversation dives into the origins of the book, a meta-commentary on the publishing industry, born from a shared idea during a casual kitchen visit. The authors reveal how they co-wrote the novel by building it 'room by room' together, maintaining a pseudonymous identity to preserve the secrecy of their collaboration. They discuss their contrasting writing preferences—Schwab’s love for solitude and Clarke’s aversion to public distractions—while reflecting on the emotional resonance of the book’s themes: professional insecurity, FOMO, and the isolating nature of the literary world. The episode also explores the groundbreaking publicity campaign, which embraced self-aware humor and industry critique, with the authors praising their publisher HQ for matching their tone. The interview concludes with lighthearted banter on biscuit preferences, linguistic differences between British and American English, and the joy of collaboration despite creative differences.
The book was co-written by V.E. Schwab and Cat Clarke as the pseudonym Evelyn Clark, with a collaborative, room-by-room writing process that blended their distinct voices.
The secrecy around the authors' identities was central to the campaign, with the duo maintaining a 'publicity ghost' persona until the reveal at Bloody Scotland.
The novel is a satirical critique of the publishing industry, highlighting the emotional toll of insecurity, isolation, and the performative nature of authorship.
The publicity team at HQ was instrumental in creating a campaign that mirrored the book’s self-aware humor and embraced the absurdity of the industry.
Authors should be allowed to exist in multiple genres—The Ending Writes Itself defies categorization and deserves placement in general fiction and multiple genre sections.
Introduction and the Birth of Evelyn Clark
Philippa Hall introduces the special two-part episode, explaining the delay due to a UK bank holiday and the decision to split the interview with the authors of The Ending Writes Itself. She sets the stage for the reveal of the collaborative duo behind the pseudonym Evelyn Clark.
Writing Locations: Dreams and Nightmares
The authors share their ideal and worst writing environments—Schwab dreams of a secluded Scottish cabin with birds and a running trail, while Clarke fears any public space with interesting people. Their contrasting preferences highlight their creative differences.
The Origin of The Ending Writes Itself
Schwab recounts how the idea emerged from a real-life anecdote about a writer locked in a 'white box room' for a Star Wars adaptation. The collaboration began with a kitchen conversation, leading to a year-long joint writing process with a shared blueprint.
The Secret Campaign and Publicity Revelation
“I almost pitched the entire campaign out the window to go online and post this blurb. It took all of my restraint.”
The Book as a Mirror of Publishing’s Flaws
“Every one of those kind of horror stories that they share was us exercising a horror story of our own.”
“Every one of those kind of horror stories that they share was us exercising a horror story of our own.”
“We're not making fun of writers. We are not making fun of editors. We are not making fun of any individual within the system that is working really, really hard to champion art.”
“I almost pitched the entire campaign out the window to go online and post this blurb. It took all of my restraint.”
Host
Guests
The Ending Writes Itself
book
Evelyn Clark
person
V.E. Schwab
person
Cat Clarke
person
Philippa Hall
person
HQ
organization
Bloody Scotland
other
Ian Rankin
person
Jaffa Cake
other
Claire McIntosh
person
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