Vintage Store Day is on May 16. Let's Get Foot Traffic for Your Store!

In the inaugural episode of the 'Resale Report' on the Pre-Loved Podcast, host Emily Stochl welcomes marketing expert Sloane Middleton-Mann to discuss strategies for vintage store owners ahead of Vintage Store Day on May 16th. The conversation centers on transforming event marketing from generic flyers into immersive, community-driven storytelling that leverages social media’s awareness phase. Sloane emphasizes the importance of the marketing funnel, urging sellers to create educational, entertaining, and connection-focused content before promoting events. Key tactics include using behind-the-scenes authenticity, incentivizing email signups with simple QR codes, and repurposing event content for long-term engagement. The episode also highlights how Vintage Store Day—modeled after Record Store Day and Small Business Saturday—offers a powerful platform to boost foot traffic, build local loyalty, and secure press coverage. Both hosts stress that the real win isn’t just the event day, but capturing customers’ attention and contact info to turn one-time shoppers into long-term brand advocates. The episode concludes with actionable takeaways: use storytelling over sales pitches, repurpose content across platforms, and prioritize post-event follow-up. Listeners are directed to a free webinar on the Business of Vintage YouTube channel, which includes ready-to-use press release templates and social media content frameworks. The overall tone is energized and collaborative, reflecting a growing movement to elevate small vintage businesses through smarter, more human-centered marketing.