The science (and sales appeal) of low net carb candies
Get the full intelligence
Search transcripts, export clips, track mentions, and explore all topics from “The science (and sales appeal) of low net carb candies” inside PodZeus.
In this episode of Nutrition Diva, Monica Reinagle investigates the science and marketing behind low-net-carb candies, specifically a brand called Shameless gummies. She explains how manufacturers calculate 'net carbs' by subtracting fiber and sugar alcohols from total carbohydrates—a practice that, while not officially regulated, reflects the reduced blood sugar impact of these ingredients. The candies use erythritol, isomalt, sucralose, and functional fibers like polydextrose and soluble corn fiber to achieve a low glycemic profile and fewer calories compared to traditional gummies. However, Monica cautions that the high fiber and sugar alcohol content can cause digestive discomfort, especially in sensitive individuals. She critiques the brand's 'shameless' positioning, arguing that moralizing food—labeling some as 'guilt-free' or 'shameless'—perpetuates unhealthy relationships with eating and self-worth. Instead, she advocates for a neutral, evidence-based approach to food choices, emphasizing personal preference, digestive tolerance, and overall dietary patterns over moral judgments.
Net carbs are a marketing term, not a regulated metric; they're calculated by subtracting fiber and some sugar alcohols from total carbs.
Sugar alcohols and functional fibers reduce blood sugar impact and calories but may cause bloating, gas, or diarrhea in sensitive individuals.
The 'zero junk' claim is subjective—what one person sees as clean, another may view as highly processed.
Branding candy as 'shameless' reinforces harmful moralization of food; enjoyment of any food should not require justification.
Start with half a serving to test digestive tolerance when trying high-fiber, low-carb candies.
…and 1 more takeaway available in PodZeus
Introducing the Low-Net-Carb Candy Trend
Monica introduces a listener question about a new candy brand called Shameless, which markets itself as having almost no net carbs despite being high in total carbohydrates. She sets up the episode to explore how net carbs are calculated and what this means for health and digestion.
The Science Behind Sugar Alcohols and Functional Fibers
“26 grams of fiber plus sugar alcohols is a lot for some digestive systems. I'm not saying these candies are harmful. If you overdo it, you will probably only be uncomfortable for a few hours. But I also wouldn't assume them to be harmless.”
Decoding the 'Net Carbs' Marketing Trick
Monica explains the math behind net carb calculations—subtracting fiber and sugar alcohols from total carbs—and clarifies that while this results in a lower glycemic impact, the term is not scientifically standardized and varies by brand.
The Problem with Moralizing Food: 'Shameless' Candy
“Neither one says anything about your goodness. What really matters is how it fits into your overall eating pattern and how your body responds.”
“Neither one says anything about your goodness. What really matters is how it fits into your overall eating pattern and how your body responds.”
“It's fine to choose a lower sugar candy. It's fine to enjoy a traditional one. Neither one says anything about your goodness.”
“26 grams of fiber plus sugar alcohols is a lot for some digestive systems. I'm not saying these candies are harmful. If you overdo it, you will probably only be uncomfortable for a few hours. But I also wouldn't assume them to be harmless.”
Host
Monica Reinagle
person
Shameless
brand
Nutrition Diva
media
Swedish Fish
other
Erythritol
other
Soluble Corn Fiber
other
Isomalt
other
Polydextrose
other
Sucralose
other
Quick and Dirty Tips
media
What’s with the pickle juice shot trend?
Nutrition Diva • 13m • 4/8/2026
Cook or compost? What to do with carrot tops, avocado pits and peanut shells
Nutrition Diva • 11m • 4/15/2026
Bread first or last? Does food order affect blood sugar?
Nutrition Diva • 11m • 4/22/2026
Can your diet reverse hair loss? (Reissue)
Nutrition Diva • 10m • 4/29/2026
What science has to say about your sweet tooth
Nutrition Diva • 12m • 5/6/2026
Get the full intelligence
Search transcripts, export clips, track mentions, and explore all topics from “The science (and sales appeal) of low net carb candies” inside PodZeus.
Start discovering podcast insights today
Start with a 7-day trial and explore a growing catalog of popular podcasts. No credit card required.
No credit card required • 7-day trial • Cancel anytime
