We hit record on our private strategy session

In this unfiltered, public recording of their private strategy session, hosts Sean and Sam from 'My First Million' dive deep into the podcast's future, candidly assessing what's working, what's not, and where they should double down. They reflect on their core philosophy—prioritizing authenticity and personal growth over data-driven content—citing Rick Rubin’s idea that the best way to serve an audience is to ignore them. The team identifies a critical gap: they’re not effectively sharing bite-sized, high-energy clips from their episodes across social platforms like X, Instagram, and TikTok, despite having previously succeeded with a 'clipper army' bounty that generated 20 million impressions. They commit to reigniting this strategy with a new, aggressive 90-day campaign to build a community of content creators. Other key initiatives include launching a curated 'MFM 1% event' for top listeners, exploring a 'Tiny Desk'-style intimate live show, and experimenting with a branded newsletter that delivers key takeaways and insights. They also discuss expanding content types to include more on happiness, parenting, and personal growth, while continuing to feature both mega-popular and unknown but insightful guests. The episode ends with a strong focus on actionable, high-leverage priorities: the clipper army, guest diversity, and innovative guest prep formats.