This guy built a $1B+ brand in 3 years. The product? You'd never guess

Chad, the founder of Gruens, shares his journey of building a $1B+ brand in just 32 months, starting from a simple idea sparked while drinking a greens powder in his father's Utah office. He realized the frustration of maintaining a daily supplement habit due to unpleasant taste and packaging, which led him to reimagine comprehensive nutrition as a fun, gummy-based product. His breakthrough was shifting from single-serving gummies to a pack of eight, making the experience enjoyable and habitual. Chad emphasizes that success comes from creating a new format—like gummies for supplements—rather than competing in saturated markets. He credits his rapid growth to a high LTV to CAC ratio (3x or more), world-class marketing that tests hundreds of ad creatives and landing pages monthly, and a culture of hiring 'CEOs in the making' who are empowered to lead. He also discusses the importance of 'earned access'—building relationships through delivering exceptional value—and shares a visionary idea for automating personal finance via ACH distribution layers. Despite his success, Chad remains grounded, focused on long-term impact, and committed to exposing others to what's possible through mentorship and opportunity.