What Founding LivBay Lash Taught Us About Building a Lash Empire + Your Lash Business Questions Answered

In this raw and candid episode of the Oliver Lash podcast, co-hosts Shauna and Mike Jones dive into a Q&A session addressing tough questions from their audience, sharing unfiltered insights from their journey building the Lash Empire through LivBay Lash. They reflect on the evolution of the lash industry—now more saturated and noisy than ever—and emphasize that competition, while challenging, drives innovation and growth. The hosts candidly discuss the emotional toll of Mike’s incarceration, the betrayal by some close associates, and the difficulty of balancing family, business, and personal identity during crisis. Shauna shares her resilience in raising her children alone, while Mike recounts harrowing experiences in prison, including a near-violent incident over a food trade. They also reflect on the painful transition of stepping away from their original company, the loss of brand authenticity under new investors, and how this led to a powerful spiritual and professional rebirth. The episode closes with key advice: grind relentlessly, avoid mixing personal and professional relationships, protect your brand identity, and build a business rooted in purpose and emotional connection.