Raising Cane’s secret recipe for scaling, with CEO Todd Graves

In this episode of Masters of Scale, host Jeff Berman sits down with Todd Graves, co-CEO of Raising Cane's Chicken Fingers, to explore the secret recipe behind the brand’s explosive growth and enduring culture. Graves recounts his journey from a college student with a dream to open a restaurant, fueled by a relentless work ethic—working 90-hour weeks as a boiler maker and even commercial fishing in Alaska to fund his vision. He shares how he built a company around a simple, craveable menu with a focus on quality, culture, and community, rejecting franchising and private equity to maintain control and values. His philosophy centers on treating employees well, empowering local leaders, and staying true to a singular mission. Graves also discusses his innovative marketing strategy, celebrity partnerships with genuine fans like Snoop Dogg, and his belief in using AI and robotics as tools to enhance—not replace—human connection in service. The conversation culminates in a powerful message for young founders: be passionate, be good at what you do, and always treat people well.