The BEST Social Media to Market On Right Now (It's Not Even Close)

This episode of Marketing School explores three underpriced yet high-performing marketing channels for Q2 2026: Snap, Pinterest, and X (formerly Twitter), which offer strong ROI with lower competition and cost; GitHub, emerging as a powerful marketing channel due to AI agents using open-source repositories to gather insights and drive innovation; and GEO (geo-targeted traffic), which converts 2.5–3x better than email, SMS, and paid ads, especially when content is fresh and brand mentions are recent. The hosts then dive into how AI is reshaping marketing roles, turning B players into more effective performers through speed, idea generation, and experimentation—but not necessarily making them A players. The discussion highlights a new four-tier framework for AI proficiency: unacceptable, capable, adaptive, and transformative, with most organizations focusing on helping teams reach 'adaptive' rather than forcing everyone to become transformative. The hosts emphasize that leaders must now act as both inspirers and 'fear mongers' to drive adoption, while also building internal bridges—like elite AI champions—to scale AI use without overtraining everyone. Finally, they outline five essential marketer skills for 2027: adaptability to change, data literacy, storytelling, deep ICP understanding (including cultural nuances), and the ability to run multiple AI agents in parallel. The episode closes with a powerful reminder: the future belongs to those who can work with AI as a team of co-pilots, not just tools.