TRACKER: NBA's Tanking Rules Are FORCING AJ Dybantsa, Darryn Peterson to RETURN To BYU, Kansas | NIL
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This episode of Locked On Big 12 explores a seismic shift in college basketball and football recruiting, driven by NIL (Name, Image, Likeness) and evolving NBA draft dynamics. The hosts, Drake Toll and Cody Stovall, examine how NBA tanking rules and the G League’s new return-to-college pathway are deterring elite players like Masamba Diop, Darren Peterson, and A.J. DeBonsa from entering the NBA draft, opting instead to stay in college for financial, developmental, and cultural reasons. They argue that the excitement of March Madness, campus life, and NIL wealth now outweigh the traditional allure of early NBA entry. The discussion pivots to Oklahoma State’s historic recruiting surge, particularly in women’s basketball, where head coach J.C. Hoyt has landed the top two transfer portal players in the nation—Audie Crooks and Liv McGill—alongside other elite talent. This transformation, fueled by donor investment, culture, and strategic NIL branding, positions Oklahoma State as a national title contender for the first time in program history. The hosts also praise the emergence of quarterback Drew Messermaker as a potential Big 12 superstar, highlighting his rare anticipation skills and development through years on the bench. The episode underscores a new era in college sports: one where institutional culture, NIL compensation, and long-term player development are reshaping athlete decisions more than ever. While the success of these strategies remains to be proven on the court, the momentum in Stillwater is undeniable. Fans now expect elite performance, and the stakes are higher than ever. The hosts conclude that Oklahoma State’s transformation is not just a recruiting coup but a cultural reset, with implications across the Big 12 and beyond. The episode ends with a call to action for fans to support the show through the Everydayer Club and to follow the unfolding story of a program on the rise.
NBA tanking rules and G League return options are making college a more attractive choice for elite players than early NBA entry.
NIL compensation and campus culture now rival NBA money as incentives for top athletes to stay in college.
Oklahoma State’s women’s basketball team has made history by signing the top two transfer portal players in the nation.
J.C. Hoyt’s leadership, donor engagement, and cultural branding are driving a recruiting revolution in Stillwater.
Drew Messermaker’s rare anticipation skills and development through bench time make him a potential Big 12 MVP and Heisman contender.
…and 3 more takeaways available in PodZeus
The NBA Draft Dilemma: Why Elite Players Are Staying in College
“I would rather play for Kansas or Oklahoma State or BYU on ESPN twice a week and make just as much money and compete and play in March Madness, as opposed to lose 62 of the games that I play and never get any media attention period.”
Oklahoma State’s Women’s Basketball Revolution
“This is not only a team that can go to the Sweet 16... I think you've could have considered this team sweet 16 good when you go out and get number two in the country, Liv McGill.”
The Culture & NIL Engine Behind Oklahoma State’s Rise
“There's a difference between Oklahoma State culture and OU culture. They're the hoity-toity doctors and lawyers. We're the rugged farmers that like to go blow stuff up with a can of Copenhagen in our mouth.”
Drew Messermaker: The Quiet QB Phenomenon
The hosts spotlight quarterback Drew Messermaker, whose rare anticipation skills, pocket presence, and three years of film study have made him a potential Big 12 superstar. They compare him to legends like Tom Brady and highlight his potential to lead a quarterback-driven Big 12.
“I would rather play for Kansas or Oklahoma State or BYU on ESPN twice a week and make just as much money and compete and play in March Madness, as opposed to lose 62 of the games that I play and never get any media attention period.”
“This is not only a team that can go to the Sweet 16... I think you've could have considered this team sweet 16 good when you go out and get number two in the country, Liv McGill.”
“There's a difference between Oklahoma State culture and OU culture. They're the hoity-toity doctors and lawyers. We're the rugged farmers that like to go blow stuff up with a can of Copenhagen in our mouth.”
Hosts
Guest
Oklahoma State
organization
Cody Stovall
person
Drake Toll
person
Big 12 Conference
organization
J.C. Hoyt
person
Drew Messermaker
person
NBA
organization
Audie Crooks
person
Liv McGill
person
Eric Morris
person
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