INSIDER: UConn Joining Big 12 Conference as FULL TIME MEMBER Is Now MASSIVE Goal for Brett Yormark
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This episode of Locked On Big 12 dives deep into the growing momentum behind UConn joining the Big 12 Conference as a full-time member across all sports, not just basketball. Host Drake Toll argues that UConn’s proven dominance in both men’s and women’s basketball—highlighted by a 19-game streak in March Madness and consistent Final Four appearances since 2008—makes them a perfect fit for the Big 12’s national profile. He contends that adding UConn would elevate the conference’s basketball brand, provide a competitive punching bag for other teams, and bring in significant revenue despite their independent football status. The discussion also explores the Big 12’s strategic window to act before UConn’s Big East exit clause expires in 2031, with potential expansion targets including Louisville, Virginia Tech, or USF. The episode then shifts to the perceived collapse of the SEC, with host Drake citing South Carolina’s national championship loss to UCLA and the Big Ten’s clean sweep of titles as evidence of a shifting power dynamic. He attributes the SEC’s decline not to lack of money but to cultural decay driven by excessive NIL spending, poor player development, and a loss of identity. Finally, the show previews Colorado’s 2026 season under Deion Sanders, highlighting a retooled roster, strong offensive weapons like Juju Lewis and Julian Lewis, and a schedule that could lead to an 8-4 or even 10-2 record if the defense improves. The episode closes with a strong endorsement of Colorado’s offensive potential and a call for the Big 12 to seize the moment with UConn.
UConn’s basketball dominance since 2008 makes them a strategic fit for the Big 12 to elevate its national profile.
The Big 12 has a narrow window—before 2031—to add UConn as a full-time member, leveraging their $15M exit fee from the Big East.
SEC’s decline is attributed not to money but to cultural erosion from excessive NIL spending and poor long-term player development.
Colorado’s 2026 season could be a breakout year if their offense, led by Juju Lewis and Julian Lewis, stays healthy and cohesive.
The Big 12’s realignment strategy should prioritize high-impact, revenue-generating programs like UConn over incremental additions.
UConn’s Case for Full-Time Big 12 Membership
“UConn is one of those schools that make money off of men's basketball, women's basketball. They make money out of anything outside of football, really. UConn is one of those.”
The Big 12’s Strategic Window and Expansion Options
The hosts discuss the Big 12’s opportunity to act before UConn’s Big East exit clause expires in 2031. They explore potential expansion partners like Louisville, Virginia Tech, and USF, weighing the value of football brands versus basketball powerhouses. The conversation highlights the financial feasibility of paying UConn’s $15 million exit fee and the long-term benefits of adding a proven program.
The SEC’s Collapse and the Rise of the Big Ten
“We've kind of ruined the culture of the SEC through this money game. And they've stopped recruiting for that word culture. They've started recruiting for, oh, who's the best? Who's the shiniest?”
Colorado’s 2026 Breakout Potential Under Deion Sanders
“They might kind of go back to the 2017 way of thinking in the Big 12. And that's, hey, you might score 41 points, but if we score 42, we're in business.”
Sponsor Segments: Indeed & Robinhood
The episode features two sponsored segments: Indeed promotes its Sponsored Jobs platform for hiring interns, offering listeners a $75 credit, and Robinhood highlights its Prediction Markets, allowing fans to trade real-time sports outcomes.
“We've kind of ruined the culture of the SEC through this money game. And they've stopped recruiting for that word culture. They've started recruiting for, oh, who's the best? Who's the shiniest?”
“UConn is one of those schools that make money off of men's basketball, women's basketball. They make money out of anything outside of football, really. UConn is one of those.”
“The SEC has gotten so money hungry and given to the players so much that they're losing sight of how to win.”
Host
Guest
UConn
other
Big 12 Conference
other
SEC
other
Big Ten
other
Drake Toll
person
Deion Sanders
person
Colorado
other
TJ Pittenger
person
Juju Lewis
person
Julian Lewis
person
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