#321 - Creating Scalable Cash Flow with Mobile Home Parks and Land Development - Robert Howell
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In this episode of Living Off Rentals, host Kirby Atwell welcomes Robert Howell, a South Carolina-based real estate investor and founder of Howell & Sons, who specializes in mobile home parks and land home development. Robert shares his journey from a career in event marketing with major brands like Coca-Cola and Delta Airlines to becoming a successful real estate investor after the COVID-19 pandemic disrupted his industry. He recounts how he stumbled into mobile home park investing through a chance encounter, using simple back-of-the-napkin calculations to evaluate deals. With 25 mobile home parks now in his portfolio, Robert emphasizes the scalability, high cash flow, and affordability of this strategy—especially when compared to traditional single-family homes. He also discusses his transition into land home development, where he buys raw land, improves it with utilities and pads, and sells new mobile homes as turnkey packages to first-time buyers, often using VA and USDA loans. Robert highlights the importance of mindset, simplicity, and long-term thinking, while also sharing lessons learned, including the value of exploring multiple uses for land and the power of teaching others through his 'Land Home League' education program. He stresses the importance of involving his children in the business early and ethically, and the broader mission of creating affordable housing through scalable, community-focused investing. Key takeaways include: (1) Mobile home parks offer high cash flow and scalability with relatively low entry costs; (2) Land home development allows for significant profit margins (30K–75K per project) with minimal time investment (10–20 hours per project); (3) Use of private lenders, hard money, and owner financing is common in mobile home park and land development deals; (4) The 'Land Home League' program teaches people how to create land-home packages, making affordable housing more accessible; (5) Involving children in real estate early—through meaningful, non-exploitative roles—builds financial literacy and family legacy; (6) Always evaluate land for its highest and best use, not just your initial strategy; (7) The emotional and financial rewards of helping others achieve homeownership are powerful motivators; (8) Simplicity in deal evaluation—focusing on whether you’ll make money today—can be more effective than complex models.
Mobile home parks offer high cash flow and scalability with low entry costs, often generating $4,000/month in income from just 10 lots.
Land home development—buying raw land, adding utilities, and selling new mobile homes as turnkey packages—can yield $30K–$75K profit per project with only 10–20 hours of work.
Private lenders, hard money, and owner financing are key capital sources for scaling mobile home park and land development ventures.
The 'Land Home League' education program teaches people to create land-home packages, democratizing access to affordable housing development.
Involving children in real estate early through meaningful roles (like cold calling or YouTube content) builds financial literacy without exploitation.
…and 3 more takeaways available in PodZeus
Introduction to Cost Segregation & Episode Overview
Kirby Atwell introduces the episode with a plug for a $14.97 cost segregation study service, highlighting its tax benefits and accessibility for 2025 tax filings. He then welcomes Robert Howell, founder of Howell & Sons, and sets the stage for a deep dive into mobile home investing and land development.
Robert’s Journey into Real Estate
Robert shares how the pandemic prompted him to leave his 16-year career in global event marketing with Coca-Cola and Delta Airlines. He transitioned into real estate wholesaling in South Carolina, eventually discovering mobile home parks through a chance connection, which led to his first deal and long-term focus.
The Power of Simplicity in Mobile Home Investing
“I'm really just a back of the napkin simple guy. I look at it and say, hey, what's the revenue? What's the rent roll? What do I think the expenses are going to be? And what's my mortgage payment? And if I can make money, then it's a deal, right?”
Why Mobile Home Parks Over Single-Family Homes?
Robert compares mobile home parks to stick-built homes, noting that in South Carolina, he can buy a park for $20K–$30K per unit with $800 market rent, a return hard to match in traditional real estate. He highlights the scalability and income potential of owning 25 parks.
Tenant Ownership & Park Management
Robert discusses his strategy of transitioning park-owned homes to tenant-owned over time, reducing maintenance costs while giving tenants pride of ownership. He uses a property management company (8–10% fee) to handle leasing, maintenance, and operations across 25 parks.
“If I teach other people, maybe I can do a thousand a year right through the people that have learned. So I think it's really cool to see how that can spread.”
“All the people that live in these are just like me and you... they want a good roof over their head. They want somebody to take care of them and help fix water heaters when they break and fix roof leaks and so on. No different than me and you.”
“I've got a guy that's 25 years old, just turned 25. So when he joined, he was 24 and he's already on his fifth deal. And every single deal he's made by 40K didn't have a dime to his name really before.”
Host
Guest
Robert Howell
person
Mobile Home Parks
other
Kirby Atwell
person
South Carolina
place
Living Off Rentals
media
Howell & Sons
organization
Land Home League
other
Cost Segregation Study
other
COVID-19
other
Clemson
place
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